Social Media Article from CNET

Social media is finally about the media

What does the maelstrom of hype around the launch of Apple’s tablet device have in common with Google’s announcement that select Sundance Film Festival titles will be available for rent on YouTube, or Digg founder Kevin Rose’s comments to the U.K.’s Telegraph newspaper that the social news site he founded has “drastic” changes ahead?

A lot, actually. They’re all signs that for the first time since the social media craze started to explode a few years ago, the emphasis is finally on “media.”

Thank goodness: we’d had enough time marveling over the sometimes-groundbreaking (real-time, searchable tweets coming out of crisis areas), sometimes-banal (two words: sheep-throwing) ways that we could now communicate with one another and broadcast our lives on the Web. There have been more than enough breathless news reports about exactly how Ashton Kutcher has used Twitter to transform his image from meathead comic actor to aspiring new-media mogul. We now all know that Facebook profiles can get you fired, that most celebrities sound even more banal on Twitter than in red-carpet interviews, and that YouTube is great for finding videos of unruly pets and instant-messaging them to your friends when it’s a really boring day at the office. — Read Full Story on CNET

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