Plan Your Internet Success – Part 13: Paid and Free Listings

13. Paid and Free Listings

Some people may tell you that it is worth listing yourself in the Yahoo! directory, Yellow Pages, or one of the directories that charge a fee for listing your Web site. I am frankly not a big fan of these directories, but I must admit that in some instances I’ve seen some good things coming out of a listing on the Yahoo! directory. As a result, this is the only fee directory that I always consider when listing a Web site. It’s not cheap at close to $300 per year, but it may be worth it for a new Web site.

As far as free listings, there is one directory that you must submit to and that is dmoz. Dmoz is managed by humans, who are supposed to review and select the best site within a category. Unfortunately, there have been reports of editors who give preferential treatment to their buddies at the expense of other sites that may be better suited for a given listing. I am not sure how widespread this is, but I still think that dmoz is one of the best listings you can get. Make sure that you find the right category and sub-category, since dmoz offers many and is a real maze when it comes to finding your way around.

As for the other free listings, there are hundreds of directories. Some are legitimate and offer some value. Some are not so legitimate; since they are designed to sell you something (they should not be confused with FFA (Free for All).

Regardless, these directories have their value and you can find services that offer to list your site to as many as 2500 or 3000 directories for as little as $50 or $60. The submissions are legitimate (I use such a service and receive very detailed submission reports), but the results vary greatly depending on time of submission, your placement when your Web site was submitted, etc.
Resources:

Listings on Paid Directories

http://dir.yahoo.com/ ($299)
http://botw.org/ ($99.95)
http://www.goguides.org ($69)
http://www.yellowpages.com/
http://www.business.com/
http://www.joeant.com/
http://www.jayde.com/ (also free listing)

Listings for All Other Directories: A Sample List

http://www.dmoz.org
http://www.femina.com
http://www.gogreece.com
http://www.worldhot.com/
http://www.123india.com
http://www.elib.org
http://www.ezilon.com
http://www.epooch.com
http://www.christiansunite.com
http://www.toronto1.biz
http://www.canadianeh.com
http://www.aardvark.co.za
http://www.nzs.com/
http://www.aigam.com
http://www.lii.org/pub/htdocs/home.htm
http://www.sacentral.sa.gov.au/site/page.cfm

There are too many to list (around 3,000 as mentioned above), so if you need a referral or help with this, send me an email and I’ll give you a list or help you submit to those free directories.

To read the complete manuscript go to my website
jtouboul.com

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