Archive for May 5th, 2011|Daily archive page

The “Must Have on My Website” for SEO Success

Here is a question that I come across on a regular basis. What are the “Must Have” items that you’ve got to have on your website to make it to the top of Google? While, I’ve explore this topic in my “plan your Internet Success” eBook, it never fails and I am asked this question quite often. As a result I decided to write this quick overview of what you must do and have on your website in order to make it to the top of any search engines (well we all know that Google is really what counts right now).

1) Organize your code in such a way that it is highly efficient with little space and contains all the Meta Tags needed to be identified and classified correctly by search engines. This includes a unique title for each page along with a description. Keywords associated with your product and/or services and that are commonly searched (stay away from highly customized keywords since they’ll get you to number one position but the traffic generated will be insignificant). Keywords that are specific to each page (when it applies). Verification codes from Google, Yahoo, etc. when the option is given by the search engine.

2) A site map that is directly linked to your home page. This is critical to enable search engine crawlers to be able to easily find and hopefully index all your pages. Note that the site map should be simple and easy for crawlers to navigate so stay away from images, complex multi levels tables, etc.

3) Inbound and outbound links. This is critical for Google since ever changing Google algorithm takes this into consideration and makes it a big part of a website ranking. It is important to link to other website that have some relevancy to yours. For example if you are offering marketing services, linking to an online store that sales shoes will not have much effect on your ranking. In short keep your links relevant. If you are curious about the number of links that Google see associated with your site enter the following in the Google search bar “link:” (without the quotes).

4) Create unique and original content for your website. Many services offer automated content dump on websites that are free or that comes at a nominal fee and these are very tempting solution for creating a lot of content quickly. However they are not a very good solution and cannot be a substitute for original content that offers a unique insight into your service or product.

5) Use the H1, H2 heading on your pages as well as all the other options such as alternate text “alt” function for images to personalize your website. However be careful not to overdo it. In other word don’t pack your alt text with all your keywords. Keep it logical but use your common sense. For example a button that takes a viewer back to you home page may have for alternate text something like “yourwebsite_name home page” instead of only “Home page”. In the same manner you can imagine using one of your keyword to use as an alternate text to a button for a product or service page as in “insert_keyword product page”

6) Fine tune your web pages by checking various characteristics such as keyword density, top keywords, how it compares to similar websites and son on. It is critical that you website be as balanced as possible and not have many keywords (high concentration) or too few. In both instances when you would be penalized. The software that I like most is IBP and you can check it out and test it for free by clicking here.

7) Use tracking counter and reports such as Google Adwords and other free services to track your visits and see how you are doing with your website and pages. Most of these tracking counters are very easy to install (literally copy and paste).

If you have any questions or need help with your SEO and online marketing contact me via email at jeantouboul @ (sorry for the space but I’m trying to avoid spams). You can also visit my personal site or call me at 415-670-9397. Also don’t forget to read my May Newsletter here: EnContext Media