Archive for the ‘blogroll’ Category

ComScore and Crackle Partner for Cross-Platform Video Measurement

ComScore and Crackle Partner for Cross-Platform Video Measurement – By Troy Dreier – Posted on Streming Media on March 22, 2013
In a first-of-its-kind offering, ComScore will provide a complete measure for desktop, mobile, connected TV, and game console.

Getting complete measurements for online video has been a challenge, thanks to the fragmented nature of online video distribution, but this week measurement specialist comScore announced a partnership with Crackle that will expand video measurement into new areas.

While industry measures are typically limited to one platform, comScore is making its first foray into cross-platform audience measurement, says comScore vice president Andrew Lipsman. This will include mobile devices, connected TVs, and game consoles. The first client for this measurement is Crackle, Sony’s free ad-supported movie and TV show streaming service. Starting in the second quarter of this year, Crackle will be able to show its advertisers thorough audience numbers for playback on all devices and over 20 apps.

The difficulty in creating cross-platform measurements is that there’s a lot of overlap to the audience. It’s simple to deduplicate the audience when measuring two platforms, Lipsman said, but not so simple with the fifth or sixth platform. comScore has created a method for doing so, but it requires big data, says Lipsman. Publishers send comScore direct information on video activity, which comScore combines with its own research. In order to work out the deduplicaton factor, it needs a sizable overlap for each platform, and that means enormous data sets.

“Right now we did this specifically with Crackle ,but certainly it’s something that could be used with other content providers,” Lipsman says.

Crackle also made news today when parent company Sony announced that the service’s movies and shows are now integrated into the PlayStation Store. That makes them more easily available to PlayStation’s network of over 110 million users. Compared to other free ad-supported movie sites, such as Popcornflix, Crackle looks to have more recognizable titles. Crackle also offers original titles, which should help it stand out.

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Live Webcast: Speed Analytics and Simplify Cloud with IBM PureSystems

Live Webcast: Speed Analytics and Simplify Cloud with IBM PureSystems
Join us for this LIVE Event on:
Tuesday, February 12, 2013
11:00 am ET / 8:00 am PT

IBM PureSystems fundamentally change the experience and economics of IT. These deeply integrated and tuned systems capture expertise from thousands of data center optimizations to make IT deployment and management faster and easier. Because these systems are built for cloud and tuned to specific workloads, our clients can balance performance and scalability for their critical computing and data needs.

Join this webcast on February 12th to learn from clients, IBM experts, and business partners how the latest PureSystems announcements can help you:

  • Accelerate big data analytics to gain new insights from the volume, velocity and variety of your data
  • Simplify cloud transformation and deployment for agility and cost effectiveness
  • Consolidate systems, applications, and databases to simplify management and reduce expense


Bob Picciano
General Manager, IBM Information Management

Jason Gartner
Vice President, PureSystems Product Management

Jeff Howard
Vice-President, Marketing, IBM PureFlex System

Register now by clicking here

Dummy Tries to Sale Domain

Here’s a funny anecdote I have to tell.

A short while ago I received one of these email offering me to buy a domain name “” from some person that I’ve never heard of before.  Note that I own and so a least the initial attempt to get me interested in this “root” domain made sense.

Typically, I ignore these types of email offers since I am not keen on spending any money for the sake of a domain name but this is a name that I researched a few months back and that was no available at the time.  Additionally, my company’s name: EnContext Media LLC is just fine and while “EnContext” would be cool to have, I did not care too much at this juncture.  Finally, and until now, I’ve never felt the need (and I hate the idea) to pay more than the 9.00 bucks or less for a domain name anyways.

Nevertheless, out of curiosity, and, since I had an initial interest in this domain, I decided to check out who was the owner now by looking up the “Who Is” on GoDaddy.  I logged on to GoDaddy, entered the domain “” name and… Low and behold… It was available for purchase at the basic $9.00.  At this price, why not.  I made the purchase.

Thanks dummy for letting me know that this domain was available again.  This worked out better than any alert I could have set.

One word of advice to the dummy though. If you are going to try to con someone out of a few dollar, at least try to do it in a smart way.

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Google “We don’t Get Platform?” I’d say “They forgot their core competency”

I heard and read a memo from an employee of Google explaining how G+ is a failure because Google does not get platform. This is the probably the most ridiculous statement I’ve seen yet (and it originated from a Google employee no less – Astounding)

Google+ is nothing more than a copy-cat of Facebook with a couple of things added but nothing significant to distinguish it (as a matter of fact it has a lot less when it comes to game and fun space). It is obvious that Google is trying to catch up and this is not the kind of game they are very good at playing. Google seems to have forgotten the golden rule of their own success. Find out what your “customer” wants and deliver it better and faster than anyone else. Why is Google+ not linked to their magnificent search, combining Facebook and Yelp into one for instance or taking it to a much higher level of association using search/interest/communities… Google dominates searches on the Web, yet you would not have guessed it if you looked at G+. It looks to me like a poor attempt to chip away at Facebook’s success, and not even in a very convincing one for that matter.

Google has built some of the most impressive apps and interfaces that I’ve seen in the business. Adwords for example has become a standard, and is copied by pretty much anyone who wants to launch an ad platform (yes platform). Analytics could certainly be more user friendly but, by god, it delivers what most would want to see in a manner that is more than acceptable and the number of users is proof enough.

Google would certainly “get platform” if it was focused on its core business/competency and had a purpose within these parameters and not simply try to imitate. G+ does not.