Archive for the ‘CPL’ Category

Another “How To” About Lead Gen that Keep the Most Important Question Out!


I just reviewed the latest edition of “Website Magazine” and noted that they had what appeared to be a promising article on “Lead Gen” but realized very quickly that this was, yet again, an article about the basic of “What Is” but skipped the most important question “How to get Traffic to Convert Users Into Leads and Customers”.

The real secret of Lead Gen is not how wonderful you landing page should be or how easy it should be for a visitor to register. These are an absolute minimum requirement to the success of any Lead Gen campaign an d they are key. However the real success of a lead gen campaign is how to acquire traffic at a cost that enables the advertiser to make have a viable business.

This, in my view is the real secret of generating lead gen and the rest including improving landing page design, A B testing, optimization, etc. will follow. After all no matter how great your page look and how wonderful the product or service you offer may be, without traffic you will never be known.

We have tried to address this problem with our platform OnwardClick (www.onwardclick.com) and we think that we’ve come up with the answer on how to gauge the value of a lead relative to our cost of traffic acquisition, and so far we seem to be right on the money.

If you want to know more contact me at jtouboul@onwardclick.com

Here is the link to the article on “Website Magazine”: http://www.websitemagazine.com/scripts/sub/digital.aspx?issue=68&startpage=36

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