Archive for the ‘newsletter’ Category

Google “We don’t Get Platform?” I’d say “They forgot their core competency”


I heard and read a memo from an employee of Google explaining how G+ is a failure because Google does not get platform. This is the probably the most ridiculous statement I’ve seen yet (and it originated from a Google employee no less – Astounding)

Google+ is nothing more than a copy-cat of Facebook with a couple of things added but nothing significant to distinguish it (as a matter of fact it has a lot less when it comes to game and fun space). It is obvious that Google is trying to catch up and this is not the kind of game they are very good at playing. Google seems to have forgotten the golden rule of their own success. Find out what your “customer” wants and deliver it better and faster than anyone else. Why is Google+ not linked to their magnificent search, combining Facebook and Yelp into one for instance or taking it to a much higher level of association using search/interest/communities… Google dominates searches on the Web, yet you would not have guessed it if you looked at G+. It looks to me like a poor attempt to chip away at Facebook’s success, and not even in a very convincing one for that matter.

Google has built some of the most impressive apps and interfaces that I’ve seen in the business. Adwords for example has become a standard, and is copied by pretty much anyone who wants to launch an ad platform (yes platform). Analytics could certainly be more user friendly but, by god, it delivers what most would want to see in a manner that is more than acceptable and the number of users is proof enough.

Google would certainly “get platform” if it was focused on its core business/competency and had a purpose within these parameters and not simply try to imitate. G+ does not.

New Ways to Market your Small Business


In this month’s Newsletter: From Marketing Profs, an article by Sandra Rand about Three New Ways to Market Your Small Business… Click here to read the article!

October Newsletter and New Blog at www.jtouboul.com/blog/


I have a new Blog and re-started my Newsletter at http://jtouboul.com/blog/. Check it out and leave me a message.

Here is a sample of what’s in my Newsletter this month: From Marketing Profs, an article by Sandra Rand about Three New Ways to Market Your Small Business

Many small-business owners have only enough time to approach marketing as a one-time deal, or they view it as a responsibility that can be tended to once in a while. Running your small business is an arduous labor of love, but promoting your company continually and with new, targeted efforts is necessary to connect with new customers and stay top-of-mind with current ones.

Read this article and more at http://jtouboul.com/blog/

Webinar – How to Become More Competitive in the Online Marketplace


How to Become More Competitive in the Online Marketplace
Free Webinar (June 23, 1 p.m. Eastern, 10 a.m. Pacific): Search advertising is becoming more and more popular. There are more businesses bidding on your keywords, and consumers are becoming savvier about how they search for products and services on multiple search engines. Join us for a free webinar to learn how you can use search advertising to reach more of your potential customers. The webinar offers you expert advice on: optimizing your ad to raise conversion rates, bidding and budgeting more effectively, increasing your return on advertising spend. Plus you’ll have a chance to get your questions answered by a search expert in real time. Sponsored by Bing-Yahoo! Visit http://bit.ly/lTxspx and click on the register link

Artmuse.Net – Art, Photo and Stock Photography


Re-launching stock photography site, Artmuse.Net:
OK, one of my passion has always been photo and film or now video since all is going the digital path. I’ve had Artmuse.Net for a long time and have not done much but I finally decided to take the time to take care of this site. I’ll be adding a great number of pictures as well as new tips an review of equipment soon. I hope that you’ll come visit… http://bit.ly/lg2NCb