Archive for the ‘business plan’ Tag

Plan Your Internet Success – Resources

Resources Covered (Read all or click on the resource of your choice to go directly its details):

1 Page Rank Resources
2 Linking Resources
3 Keyword Resources
4 Site Map
5 Search Engine Resources
6 HTML Resources
7 HTML Resources
8 Domain Related
9 Web Stats Resources
10 Google Specific Resources
11 Web Site Design and Tools
12 Keywords (Additional Resources)
13 Newsletters and Articles
14 ISAPI Rewrites
15 Link Exchange
16 Search Engine Submissions
17 Miscellaneous Resources

I hope you’ll appreciate this list and find it useful.


Page Rank

1. Rank Checker (Ranking Tool – – Get an overview of your Web site’s ranking.
2. Page Rank Lookup (PageRank Lookup – SEO Tools – Search Engine Optimization, Google Optimization – – Check the page rank for a Web site.
3. Google PageRank Prediction (PageRank Prediction – Predict Page Rank Predictor – – Check predicted PR of a site.
4. Multi-Rank Checker (Rank Checker – – View your Google PageRank and Alexa ranking in bulk.
5. PageRank Checker (PageRank Checker – Check Your Google Page Rank – – View your Google PageRank on different Google servers.

Links Related

1. Reciprocal Link Check (Reciprocal Link Checker – – Check whether your link partners are linking back to your Web site.
2. Link Popularity Checker (LinkWorth | LinkQuote – Text Link Quote – – A popularity score given to a Web site based on inbound links.
3. LinkPrice Lookup (LinkWorth | LinkQuote – Text Link Quote – – Check the price of your link.
4. Link Price Calculator (Link Price Calculator – – Another tool for checking the price of links.
5. Link Checker ( – Check your links to see if they are still valid or not.
6. Link Popularity (Link Popularity – SEO Tools – Search Engine Optimization, Google Optimization – – Checks the total number of Web pages that link to a Web site.
7. Link Price Calculator (Link Price Calculator – SEO Tools – Search Engine Optimization, Google Optimization – – Help to determine the approximate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified Web site.
8. Site Link Analyzer (Site Link Analyzer – SEO Tools – Search Engine Optimization, Google Optimization – – Analyze a given Web page and return a table of data containing columns of outbound links and their associated anchor text.
9. URL Rewriting (URL Rewriting – SEO Tools – Search Engine Optimization, Google Optimization – – Convert dynamic URLs into static looking HTML URLs.
10. Link Extractor (Link Extractor – – Extract links from a specific Web page.
11. Link Shortener (Link Shortener – Short/Shortcut Link – Hits Counter – – Shorten a Web address.
12. Backlink Anchor Text Analyzer (http://www.webconfs.comURLnchor-text-analysis.phphttp://www.webconfs.comurlnchor-text-analysis.php/) – Check link text used by your backlinks to link to your Web site.

Keyword related

1. Keyword Verification (Search Engine Placement Check – Marketleap Search Engine Verification Tool – – Checks to see if your site is in the top three pages of a search engine result for a specific keyword.
2. Keyword Density Analyzer (Mark Horrell – Keyword density analyser – – Another SEO tools for keywords.
3. Keyword Cloud (Keyword Cloud – SEO Tools – Search Engine Optimization, Google Optimization – – A visual representation of keywords used on a Web site.
4. Keyword Density (Keyword Density – SEO Tools – Search Engine Optimization, Google Optimization – – Another SEO tool for checking keyword density.
5. Keyword Difficulty Check (Keyword Difficulty Check – SEO Tools – Search Engine Optimization, Google Optimization – – See how difficult it would be to rank for specific keywords or phrases.
6. Keyword Optimizer (Keyword Optimizer – SEO Tools – Search Engine Optimization, Google Optimization – – Optimizer your keywords with this tool.
7. Keyword Suggestion (Keyword Suggestion Tool – – Find related keywords matching your search.

Site Map

1. XML-Sitemaps (Create your Google Sitemap Online – XML Sitemaps Generator – Build your site map online (XML, ROR, Text, HTML).
2. GsiteCrawler (Google Sitemap Generator for Windows: GsiteCrawler – – Google (and Yahoo!) Sitemap Generator for Windows.
3. Validate XML Sitemap (Google XML Sitemap Validator – XML Sitemaps Generator – – Search Engine Optimization Tool for validating your XML sitemaps.

Search Engines

1. Google Analytics ( – Tells you everything about your visitors.
2. Google Banned Checker ( – Check whether a site is banned by Google or not.
3. Search Engine Bot Simulator ( – SEO tool to simulate search engine parsing of Web pages and display discovered links.
4. Indexed pages ( – Check the number of indexed pages for your blog.
5. Spider Simulator ( – Simulates a search engine by displaying the contents of a Web page.
6. Search Engine Friendly Redirect Checker ( – Checks the exact HTTP headers that a web server is sending with an HTTP response.
7. Search Engine Position ( – Locate your search listings on Google and Yahoo!
8. Search Listings Preview ( – Preview your Web site on Google, MSN and Yahoo! Search.

HTML Resources

1. HTML Encrypt ( – Hide your HTML source code.
2. HTML Optimizer ( – Optimize and clean your HTML source code.
3. HTTP Headers ( – Extract the HTTP headers of a web page.
4. HTTP Headers Viewer ( – Check HTTP headers for any specific URL.
5. Meta-tags Extractor ( – Extract meta-tags information from a Web page.
6. Meta Tags Generator ( – Generate and configure your meta tags.
7. META Analyzer ( – Analyze a Web site’s meta tags.
8. Meta Tag Generator ( – Help you to generate meta tags.
9. Source Code Viewer ( – View the source code of a page.

Domain Related

1. Alexa Traffic Rank (http://www.iwebtool.comURLlexa_traffic_rank) – View and compare Alexa Ranking graphs.
2. Domain Age Tool ( – Find out the age of your competitors’ domains.
3. Domain Stats Tool ( – Get all kind of statistics of your competitors’ domains.
4. Domain Availability ( – Check the availability of domains.
5. Domain Look-up ( – Retrieve a range of information about a domain.
6. Domain “Whois” ( – Retrieve domain “whois” information.
7. Instant Domain Checker ( – Instantly check the availability of domains.
8. Ping Test ( – Check the presence of an active connection.
9. Reverse IP/Look-up ( – Resolve a host to an IP address.
10. Server Status ( – Check if your Web site is online or offline.
11. Web site Speed Test ( – Find out how fast your Web site loads.
12. What Is My IP Address ( – Shows your IP address.
13. IP to City ( – Determine the country, city, latitude and longitude of an IP address.
14. Web site to Country ( – Determine the country in which the specified Web site is hosted.

Web Stats

1. Statcounter ( – Free web tracker.
2. HiStats ( – Real time updated Web stats service.
3. Addfreestats ( – Free Web site statistics.

Google Specific

1. Reporting Spam to Google –
2. Use Google to search your Web site –
3. Submit your Web site to Google –
4. Monitor Keyword Phrases – (This is neat to check out; however it does not help that much.)
5. Google’s Guidelines for Webmasters – (A must-read for new users.)
6. Facts for Webmasters –
7. Having Trouble? Contact Google Directly –

Web site Design and Tools

1. Free forms for your Web site TFMail –
2. Validate Your HTML –
3. HTTP Error Code Meanings –…errorcodes.htm
4. Keyword Tracking –
5. Link Checker –…0charset=utf-8 (…0charset=utf-8)
6. Search Engine Relationship Chart – Bruce Clay does an excellent job of keeping this updated.
7. Link Popularity Checker (Uptime Bot) –
8. Character Counting – (This is great when optimizing your title or meta tags.)
9. Converting Hex to Dec or Is-a-Versa
10. ASCII-Dec-Hex Conversion Code Chart –
11. ASCII-HTML View Conversion Chart – (This is an excellent resource when placing ASCII code on your Web site. Remember to use the correct character encoding.)
12. Ascii Chart in .GIF Format –
13. Customer Focus Tool – (Tells you whether your Web site is focused on your customers or not.)
14. Dead Link Checker – (Does not crawls links within a JavaScript frame.)
15. Adsense Simulator – (This will give you an idea of what ads will be displayed on your Web site before you place them.)
16. Google Page Rank Calculator – (This is an advanced tool for finding out what you need to get your PR to the next level.)
18. Page Rank Finder – (This is a great tool to find quality Web sites with good PR for Web site exchange. This tool only looks at the homepage not the link pages. This tool looks at 10 pages or 100 results.)
19. Future Google PR – – This is an article that tells you what data center your Google PR is updated on first.
20. Keyword Analysis Tool – – This tool is a must. It’s quick and easy to use.
21. Keyword Density Analyzer –
22. Keyword Difficulty Checker – (You will need a Google API for this one.)
23. Free Google API –
24. Rocket Rank – – This will only check the top 20 of the following SE’s: ” All The Web,” “DMOZ,” “AltaVista,” “Overture,” “Excite,” “Web Crawler,” “HotBot,” ” Lycos,” “What U Seek,” “Yahoo!”

Keyword Suggestion Tools

1. WordTracker & Overture Suggestions – This is the best one of the three.
2. AdWords Suggestion –
3. Link Analyzer – – Analyze the ratio of internal links vs. external links. This is a good tool when determining page rank leakage.
4. Link Appeal – (Want to know whether or not you actually want your link on that page?)
5. Link City – (This place has EVERY tool under the sun for everything you could ever possibly want.)
6. Link Reputation – (Reveals back links pointing to the target URL, along with a link survey for each back link.)
7. Google PR Tools – (This guy has tons of fantastic tools. He is not as popular as some of the rest, but the tools are great.)
8. Protect Your E-mail Address – (Obfuscates your e-mail so spambots don’t pick it up from the Internet.)
9. Digital Points Ad Network – – This is best for use after using all of the tools and more on this page. This has helped out the rankings faster than anything else.
10. Sandbox Detection Tool – – Is your Web site being sandboxed?
11. Spider Simulation – – See what the spider sees on your Web site.
12. SEO-Toys – – These are some things that I had in my favorites. Some of them are okay.
13. Multiple SEO Tools – – This Web site has a variety of misc. tools that you can use to better your search engine rankings.
14. Bot Spotter – – This is a phenomenal script that will track what bots hit your Web site at what times (runs on PHP enabled Web sites).
15. Net Mechanic – – This will break your Web site down and alert you of any errors of which you may be unaware.
16. Stat counter – – This will track your clients throughout the dynamically created pages of your Web site. This is a free service.
17. Dr. HTML – – This will test your Web site for any errors and tell you how to fix them.
18. Page Rank Calculation –

Newsletters and Articles

1. Site Pro News –
2. In Stat – (This offers some decent insights)
3. Page Rank Explained –
4. Search Engine Ratings and Reviews –
5. Database of Robots –
(Ever wondered about the spiders that are out there?)

ISAPI Rewrites

1. URL “Replacer” – (Free) –
2. Mod Rewrite2 – ($39.90US) –
3. URL Rewrite – ($23 EUR) –

Link Exchange

1. Links Manager ($20 US /mo)- (This is great for the beginner; however, you will need to make major adjustments to your pages manually in order to ensure “PR” page rank throughout. Otherwise, you will end up with 20 pages with no PR and one page with some kind of PR.)
2. Page Rank Finder –
3. Link Appeal –

Search Engine Submissions

1. Submit Express – (A lot of people utilize this service. I don’t)
2. Alexa –
3. AOL –
4. DMOZ Dummies Guide –
5. DMOZ Instructions –
6. DMOZ Resource Forum – (This is where you go when your Web site doesn’t show up in DMOZ after you have submitted; Make sure to read the rule on how to request information).
7. ExactSeek –
8. Google –
9. Yahoo! (You must have an account).
10. Yahoo! Directory Help –
11. Yahoo! Express Submit TOS –
12. Yahoo! Submit Help –…uggest-01.html
13. MSN –


1. FEED Validator ( – For Atom and RSS.
2. W3C Markup Validation Service ( – Check for conformance to W3C Recommendations and other standards.
3. Kontera Ads Preview ( – Preview Kontera Ads on your Web site.
4. Online spell checker ( – Simple online spell checking tools.
5. Browser Screen Resolution Checker ( – Shows what your site looks like with different screen resolutions.
6. Your Browser Details ( – View your IP address and your browser details.
7. Anonymous Emailer (http://www.iwebtool.comURLnonymous_emailer) – Send e-mails to users anonymously.
8. MD5 Encrypt ( – Encrypt text to MD5.
9. Online Calculator ( – A simple online calculator.
10. ALink Reciprocal Link Checker (
11. AMeta Meta Tag Editor (
12. XML Site map Maker (
13. RSS Feed Maker (
14. Web Page Size Checker (

These resources are for you to use as the need arises. Do not spend too much time trying to understand and compare all these at once. They are tools and should be used as such.

I suggest that you create a spreadsheet and, as you check some of these resources, give each one with your own comments or rating. Doing this will pay off in the long run and it will help you remember what to do by providing you with a quick reference of each service.

To get the complete manuscript go to

Plan Your Internet Success – Part 13: Paid and Free Listings

13. Paid and Free Listings

Some people may tell you that it is worth listing yourself in the Yahoo! directory, Yellow Pages, or one of the directories that charge a fee for listing your Web site. I am frankly not a big fan of these directories, but I must admit that in some instances I’ve seen some good things coming out of a listing on the Yahoo! directory. As a result, this is the only fee directory that I always consider when listing a Web site. It’s not cheap at close to $300 per year, but it may be worth it for a new Web site.

As far as free listings, there is one directory that you must submit to and that is dmoz. Dmoz is managed by humans, who are supposed to review and select the best site within a category. Unfortunately, there have been reports of editors who give preferential treatment to their buddies at the expense of other sites that may be better suited for a given listing. I am not sure how widespread this is, but I still think that dmoz is one of the best listings you can get. Make sure that you find the right category and sub-category, since dmoz offers many and is a real maze when it comes to finding your way around.

As for the other free listings, there are hundreds of directories. Some are legitimate and offer some value. Some are not so legitimate; since they are designed to sell you something (they should not be confused with FFA (Free for All).

Regardless, these directories have their value and you can find services that offer to list your site to as many as 2500 or 3000 directories for as little as $50 or $60. The submissions are legitimate (I use such a service and receive very detailed submission reports), but the results vary greatly depending on time of submission, your placement when your Web site was submitted, etc.

Listings on Paid Directories ($299) ($99.95) ($69) (also free listing)

Listings for All Other Directories: A Sample List

There are too many to list (around 3,000 as mentioned above), so if you need a referral or help with this, send me an email and I’ll give you a list or help you submit to those free directories.

To read the complete manuscript go to my website

Plan Your Internet Success – Part 5 – Select a Domain Name

5. Select a Domain Name

The first thing you should understand with the selection of a domain name is that the most obvious ones have usually been taken.  As a result, try to be original and come up with something unique.  While domain names will have an impact on your business, it is more as a result of its identity and recognition than its description of what you do.  Take, for example, would you associate this name with books and products being sold online?

With this in mind, don’t try to do too many things with your domain name, such as using keywords. I’ve come to the conclusion that so much is at play when it comes to SEO that the domain name plays a small role. However, a catchy name that is attractive, easy to spell and remember can be a great asset.

Here is an example of what not to do: I created a Web site titled “” that included all the keywords that I needed.  However, I quickly realized that this name was way too long and too complicated (Not to mention the “s” at the end and to cover myself; I selected two domain names one with the “s” at the end and one without the “s”). But no matter what I did, it was all pointless since many people did exactly the same thing (including keywords and “-“ in their domain names) and Google started penalizing Web sites with domain names including a “-“ in the body of the name.

Bottom line, find something that is easy to remember and spell.

Another thing that you may consider is the extension (.com, .net, .TV, .org, etc.).  I personally like to stay conservative in this area and usually go with the traditional “.com” and in some instances will also get “.net.”

Finally, as a personal preference, I do not recommend that people buy their domain name through their hosting company.

I personally use GoDaddy because I have many domains and GoDaddy offers a platform that enables me to manage my domains relatively easily.

The most important aspect of this platform is that it enables me to re-direct the DNS (also called Nameserver) very easily and, as a result, should I need to switch my ISP to do this very quickly and easily. There are no specific rules to follow when it comes to domain management and I do not endorse GoDaddy.


Regardless of what you decide for your domain name, keep in mind that a domain name costs less than $8 annually and if you hesitate between two domain names, buy both of them! Who knows, you may have some variations and testing them may indicate that one is doing better than the other because of the way it reads or sound, its spelling, etc.

A couple of years ago, someone suggested that I create a wine site and I went ahead and purchased a few domain names. I came up with what I thought would be an original idea and that was to target California wines and “personalize” these domain names.

I first got obvious names that were available, including and (yes, at the time the “-“ was still working).  However, I was not satisfied and created these personalized domain names that included the concept of “my corner” (domains names became,,, etc.). I must have spent $80 as I tried to corner all wine types (,, etc.), but by the end of the first year, nothing came of it and I had to abandon most of them. Sure it was a loss of $80, but it could have worked and it did for another concept that involved travel destinations. What I learned with the wine Web sites allowed me to do something that is generating revenues today.

In conclusion, I encourage people to play with domain names and experiment.  You may have five or even 10 misses, but it only takes one to more than pay for all the other ones.

Finally, keep in mind that if you want to brand a name, what I describe above, with many domain names exploiting one area of business, will not work. This approach is ideally suited for what is known as “mini sites” or what I call “Web site clusters” to try to catch as much traffic as possible using very targeted areas of a vertical.

Similar results may be achieved using sub-domains. For example, if you are using a domain name called “” with the URL “,” a sub-domain would read something like “” or “,” etc. This approach is not very SEO friendly but it is not terribly important, in my opinion, since natural searches have become so competitive today.

A good example for using a sub-domain is when you are trying to target geographic areas. For example, assuming that I would want to offer my services to potential clients in Chicago, I could create a sub-domain called and create a completely customized page for that market. The difference between this and creating a Chicago folder within your Web site (for example is that the sub domain becomes a domain within your main domain and is a top-level page, as opposed to including files one level down, and it has its advantages.

However, don’t worry about these details for now, since there are many options, and I suggest that you keep it simple. At a minimum, secure a few domains that you think will work for you.

You can also read the entire document “Plan Your Internet Success” on my web site at

What About Business Plan and Funding

At this juncture some people ask me about creating a full business plan to get a complete “picture” of what is needed to succeed.  My approach is simple. If you plan (or need) to raise capital to launch your venture then, absolutely, you will need a full Business Plan (and, as a matter of fact, much more).

However if you want to launch a web venture that you will keep relatively small-scale until you see how it “respond” to your initial marketing campaign, then I do not recommend that you spend the time needed to develop a full-scale Business Plan.  After all a complete business plan will probably run 50-75 pages and will take considerable time and research to accomplish.

Is this something that you want to do at this early stage? Possibly, but I would not recommend it unless you absolutely need funds to launch your business, and considering the state of funding in this country today, you better have a very unique idea that will show revenues very quickly.

My approach is that unless you need very complex programing and marketing expenditures that will cost you a bundle spend your time focusing on creating a small-scale business and growing it until such time when it has some clients and some revenues.  Then your chances to succeed in raising capital will be greatly improved.  Trust me on that one, I’ve been trying to raise capital for a start-up for several months and even though I bring quite a bit of experience in this field it hasn’t help.  Bottom line is that, today, the climate is not good for an early stage ventures.  Investors are still hanging on to their money and want to see revenues before considering if they should invest or not.

Finally, creating a complete Business Plans and raising capital is something that I cover during the group and one-on-one sessions since these are very personal and very intensive processes that require a lot of attention and take quite a bit or research and time.

In conclusion I did not overlook full-blown Business Plans or Fund Raising.  Rather, in this manual, my only goal is to give entrepreneurs what I consider to be the absolute minimum they will need to do in order to insure their success on the Net.  And this starts by rolling your sleeves and getting down to proving your concept and make it work, be it a small scale one.

Coming up Saturday Part 5: Choose your Domain Name

You can also read the entire document “Plan Your Internet Success” on my web site at

Plan YourIntenet Sucess – Part 4 – Pass your First Test

Part 4. Pass your First Test

By now, you have a business idea and you’ve done your research on keywords.  You have a sense of who your competition is and you may even feel good about what you know. This means you are ready to move to the next step.

However, before you continue, you MUST ask yourself a few questions:

a) Is this a really solid idea? Put your plan down for a full day (or even two) and then pick it up and re-read your notes, research, etc. Does it still make sense?  Does it feel like it is missing something? Be thorough.

b) Are the keywords that you found well-searched and is the cost reasonable considering your potential margins?  If you are going to build a Web site that offers electronics to your visitors, and you intend to get your money from commissions that you will get as a publisher, you may be up for a big disappointment. With a commission of one to three percent and an average purchase of $75, do the math. You’ll need a bundle of customers and keywords will cost you a fortune. There is no way you’ll make it.

This is a huge topic – one that is specific to your business – which we’ll cover in greater detail in Volume 2. However, you must have a sound plan, something that has enough margins built-in to make it profitable.

c) Is your competition the type of company or entity that you can take on? If you are trying to go after a market that is cornered by Apple, for example, you better have a unique product and lots of resources.

If all checks out positively, then I suggest that you go over all the details once more and make sure that you eliminate any elements of wishful thinking.

Finally, I would suggest that you take the time to write a short pitch (a couple of paragraphs) about your plan for your business and present it to someone who has never heard it before. If you need to explain what it is you just presented to them then, in all probability, your idea is not clear and you need to go back to the drawing board.

Alternatively, if your idea is understood, then listen to any questions that are asked and do not dismiss any criticism, no matter how trivial or “uneducated” they may seem. I’ve seen too many people, including myself, make this mistake and pay dearly for it.

In conclusion, do as much research and get as much feedback as you can. Remember that this is by far the least expensive (and often free aspect of putting together a business), so take advantage of it as much as you can.

The complete manuscript is available at