Archive for the ‘encontext’ Tag

Webinar – How to Become More Competitive in the Online Marketplace


How to Become More Competitive in the Online Marketplace
Free Webinar (June 23, 1 p.m. Eastern, 10 a.m. Pacific): Search advertising is becoming more and more popular. There are more businesses bidding on your keywords, and consumers are becoming savvier about how they search for products and services on multiple search engines. Join us for a free webinar to learn how you can use search advertising to reach more of your potential customers. The webinar offers you expert advice on: optimizing your ad to raise conversion rates, bidding and budgeting more effectively, increasing your return on advertising spend. Plus you’ll have a chance to get your questions answered by a search expert in real time. Sponsored by Bing-Yahoo! Visit http://bit.ly/lTxspx and click on the register link

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Facebook Introduces Product Tagging on Photos — EnContext Advertising Already Does it: On Videos!


It was great to read that FaceBook is actually doing something that EnContext Advertising introduced almost two years ago. The only difference is that EnContext Advertising tags any product within a frame of a video and links it via an intelligent data base to an advertiser’s website. By the way we can also tag multiple products within the same scene or frame… Thanks FaceBook for popularizing a concept that we introduced a while ago. It’s always great to see big players like FaceBook give some validation to what we do! Check it out at http://www.encontextadvertising.com/marketing/sample_fashion_geotarget.html

SEO Process


A very important article on how to manage your SEO effort entitled “Search Marketing: The importance of an SEO Process” in this month’s newsletter: http://www.encontextmedia.com/newsletter/may-2011/Marketing_Newsletter.html