Archive for the ‘Internet Business’ Tag

June Newsletter Includes News on FaceBook, Affiliate Solutions, Video Essential and Much More


Don’t miss great articles and resources including:

Facebook Introduces Tagging of Items Shown on Photographs
click here to read the article

New and Top-Tier Solutions in Affiliate Software
click here to read the article

Volkswagen Launches the New GTI Using iPhone App as its Main Promotion Channel
click here to read the article

Video Essentials: A 5 Minutes Tutorial on what Everyone Must Know About Videos Online
click here to read the article

Plan for the Social Buyer Before it is Too Late
click here to read the article

Google Introduces ProtoRPC
click here to read the article

Six “Must Know” Oracle Commands
click here to read the article

I also have some important White Papers from IBM, Comscore, Adobe and much more including:

Digital Marketing Trends Survey – 2011

US Internet Stats for Q4 2010 (Comscore)

CMOS Online Brand

Userlytics’ User Behavior

eMail Institute 2011 Spring Lookout

Benefit of Cloud Computing (IBM)

Read it all at click here to read the article

Advertisements

EnContext Advertising Offers Better Reporting and CPA Option for Advertisers


Well, we’ve done it and it’s quite exhilarating to see a concept coming to life “brick by brick” sort of speak. EnContext Advertising is now providing full reporting support to our clients accounting for every click’s origin, action taken, offer selected, and much more. Next, a CPA capability something that is being tested… Check it out at http://bit.ly/fF9BOG

EnContext Advertising Reveals V2.0 of its Video Tagging Solution – Press Release


San Jose, California, May 18, 2011 — EnContext AdvertisingTM, the creator of embedded video links from an on-screen image of an advertiser’s goods to the advertiser’s website, has now released Version 2.0 of this landmark technology.
EnContext AdvertisingTM enhancements give advertisers the ability to track in real time every single click consumers make. The service also now offers advertisers the option to pay for viewers clicking on items featured on videos (pay-per-click), as well as a new “pay-per-action” option.

These pay-per-action fees will be charged to advertisers based on conversions recorded on their own websites. Actions will be defined by the advertiser and will reflect the advertiser’s business model and needs (such as a registration, an application or a purchase).

This new pay-per-action option enables an advertiser to pay only when a click on an item seen on a video is followed by an action on the advertiser’s website, or to opt for a combination of the two models (pay-per-click and pay-per-action).
“Advertisers have begun to see EnContext as a way to allow viewers to make an immediate connection to a product while they have an emotional and visual tie to the product” says Jean Touboul, EnContext AdvertisingTM founder. “A consumer is more interested and apt to make a purchase on the spot when he or she sees something of interest on the screen. As a result, we feel that the pay-per-action model is very appropriate for EnContext AdvertisingTM.”

EnContext is offering entertainment, advertising, marketing, and communications executives the opportunity to preview this ground-breaking, patent-pending technology. Contact Touboul at 415-670-9397 begin_of_the_skype_highlighting            415-670-9397      end_of_the_skype_highlighting or via e-mail at jeantouboul@encountextmedia.com to schedule an appointment.
ABOUT EnContext AdvertisingTM:

EnContext AdvertisingTMs merges both video and Internet technology by linking one or many items seen in a video frame to multiple product pages via an Internet connection and smart data base. Any click from the viewer on an object “tagged” by EnContext is recognized by the EnContext encoding technology, translated into a link by the database and optimization tools. Business rules enable advertisers to define very specific targeting criteria.

EnContext AdvertisingTM is a fully developed solution with a fully functional demo at www.encontextadvertising.com. For more information, contact Jean Maurice Touboul at 415-670-9397 begin_of_the_skype_highlighting            415-670-9397      end_of_the_skype_highlighting, or via email at jeantouboul@encontextmedia.com.

Video for ‘Net Success


In this month’s newsletter: “Video for ‘Net Success – Marketing & Measurement!” Video are growing with leaps and bounds as a marketing vehicle. However, are we using them optimally? Check out EnContext Video embedded ad system as well http://www.encontextmedia.com/newsletter/may-2011/Marketing_Newsletter.html – Also check out our own solution that features ads embedded on video frames at http://www.encontextadvertising.com/marketing/about_us.html

Plan Your Internet Success – Resources


Resources Covered (Read all or click on the resource of your choice to go directly its details):

1 Page Rank Resources
2 Linking Resources
3 Keyword Resources
4 Site Map
5 Search Engine Resources
6 HTML Resources
7 HTML Resources
8 Domain Related
9 Web Stats Resources
10 Google Specific Resources
11 Web Site Design and Tools
12 Keywords (Additional Resources)
13 Newsletters and Articles
14 ISAPI Rewrites
15 Link Exchange
16 Search Engine Submissions
17 Miscellaneous Resources

I hope you’ll appreciate this list and find it useful.

RESOURCES

Page Rank

1. Rank Checker (Ranking Tool – http://www.iwebtool.com/rank) – Get an overview of your Web site’s ranking.
2. Page Rank Lookup (PageRank Lookup – SEO Tools – Search Engine Optimization, Google Optimization – http://www.seochat.com/seo-tools/pagerank-lookup/) – Check the page rank for a Web site.
3. Google PageRank Prediction (PageRank Prediction – Predict Page Rank Predictor – http://www.iwebtool.com/pagerank_prediction) – Check predicted PR of a site.
4. Multi-Rank Checker (Rank Checker – http://www.iwebtool.com/multirank) – View your Google PageRank and Alexa ranking in bulk.
5. PageRank Checker (PageRank Checker – Check Your Google Page Rank – http://www.iwebtool.com/pagerank_checker) – View your Google PageRank on different Google servers.

Links Related

1. Reciprocal Link Check (Reciprocal Link Checker – http://www.webconfs.com/reciprocal-link-checker.php) – Check whether your link partners are linking back to your Web site.
2. Link Popularity Checker (LinkWorth | LinkQuote – Text Link Quote – http://www.linkworth.com/link_popularity.php) – A popularity score given to a Web site based on inbound links.
3. LinkPrice Lookup (LinkWorth | LinkQuote – Text Link Quote – http://www.linkworth.com/tools/price-quote.php) – Check the price of your link.
4. Link Price Calculator (Link Price Calculator – http://www.webconfs.com/link-value.php) – Another tool for checking the price of links.
5. Link Checker (http://www.ranks.nl/cgi-bin/ranksnl/tools/checklink.pl) – Check your links to see if they are still valid or not.
6. Link Popularity (Link Popularity – SEO Tools – Search Engine Optimization, Google Optimization – http://www.seochat.com/seo-tools/link-popularity/) – Checks the total number of Web pages that link to a Web site.
7. Link Price Calculator (Link Price Calculator – SEO Tools – Search Engine Optimization, Google Optimization – http://www.seochat.com/seo-tools/link-price/) – Help to determine the approximate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified Web site.
8. Site Link Analyzer (Site Link Analyzer – SEO Tools – Search Engine Optimization, Google Optimization – http://www.seochat.com/seo-tools/site-link-analyzer/) – Analyze a given Web page and return a table of data containing columns of outbound links and their associated anchor text.
9. URL Rewriting (URL Rewriting – SEO Tools – Search Engine Optimization, Google Optimization – http://www.seochat.com/seo-tools/url-rewriting/) – Convert dynamic URLs into static looking HTML URLs.
10. Link Extractor (Link Extractor – http://www.iwebtool.com/link_extractor) – Extract links from a specific Web page.
11. Link Shortener (Link Shortener – Short/Shortcut Link – Hits Counter – http://www.iwebtool.com/link_shortener) – Shorten a Web address.
12. Backlink Anchor Text Analyzer (http://www.webconfs.comURLnchor-text-analysis.phphttp://www.webconfs.comurlnchor-text-analysis.php/) – Check link text used by your backlinks to link to your Web site.

Keyword related

1. Keyword Verification (Search Engine Placement Check – Marketleap Search Engine Verification Tool – http://www.marketleap.com/verify/default.htm) – Checks to see if your site is in the top three pages of a search engine result for a specific keyword.
2. Keyword Density Analyzer (Mark Horrell – Keyword density analyser – http://www.markhorrell.com/tools/density.asp) – Another SEO tools for keywords.
3. Keyword Cloud (Keyword Cloud – SEO Tools – Search Engine Optimization, Google Optimization – http://www.seochat.com/seo-tools/keyword-cloud/) – A visual representation of keywords used on a Web site.
4. Keyword Density (Keyword Density – SEO Tools – Search Engine Optimization, Google Optimization – http://www.seochat.com/seo-tools/keyword-density/) – Another SEO tool for checking keyword density.
5. Keyword Difficulty Check (Keyword Difficulty Check – SEO Tools – Search Engine Optimization, Google Optimization – http://www.seochat.com/seo-tools/keyword-difficulty/) – See how difficult it would be to rank for specific keywords or phrases.
6. Keyword Optimizer (Keyword Optimizer – SEO Tools – Search Engine Optimization, Google Optimization – http://www.seochat.com/seo-tools/keyword-optimizer/) – Optimizer your keywords with this tool.
7. Keyword Suggestion (Keyword Suggestion Tool – http://www.iwebtool.com/keyword_suggestion) – Find related keywords matching your search.

Site Map

1. XML-Sitemaps (Create your Google Sitemap Online – XML Sitemaps Generator http://www.xml-sitemaps.com/) – Build your site map online (XML, ROR, Text, HTML).
2. GsiteCrawler (Google Sitemap Generator for Windows: GsiteCrawler – http://gsitecrawler.com/) – Google (and Yahoo!) Sitemap Generator for Windows.
3. Validate XML Sitemap (Google XML Sitemap Validator – XML Sitemaps Generator – http://www.xml-sitemaps.com/validate-xml-sitemap.html) – Search Engine Optimization Tool for validating your XML sitemaps.

Search Engines

1. Google Analytics (http://www.google.com/analytics/) – Tells you everything about your visitors.
2. Google Banned Checker (http://www.iwebtool.com/google_banned) – Check whether a site is banned by Google or not.
3. Search Engine Bot Simulator (http://www.xml-sitemaps.com/se-bot-simulator.html) – SEO tool to simulate search engine parsing of Web pages and display discovered links.
4. Indexed pages (http://www.seochat.com/seo-tools/indexed-pages/) – Check the number of indexed pages for your blog.
5. Spider Simulator (http://www.seochat.com/seo-tools/spider-simulator/) – Simulates a search engine by displaying the contents of a Web page.
6. Search Engine Friendly Redirect Checker (http://www.seochat.com/seo-tools/redirect-check/) – Checks the exact HTTP headers that a web server is sending with an HTTP response.
7. Search Engine Position (http://www.iwebtool.com/search_engine_position) – Locate your search listings on Google and Yahoo!
8. Search Listings Preview (http://www.iwebtool.com/search_listings_preview) – Preview your Web site on Google, MSN and Yahoo! Search.

HTML Resources

1. HTML Encrypt (http://www.iwebtool.com/html_encrypter) – Hide your HTML source code.
2. HTML Optimizer (http://www.iwebtool.com/html_optimizer) – Optimize and clean your HTML source code.
3. HTTP Headers (http://www.iwebtool.com/http_headers) – Extract the HTTP headers of a web page.
4. HTTP Headers Viewer (http://www.xml-sitemaps.com/http-headers-viewer.html) – Check HTTP headers for any specific URL.
5. Meta-tags Extractor (http://www.iwebtool.com/metatags_extractor) – Extract meta-tags information from a Web page.
6. Meta Tags Generator (http://www.iwebtool.com/metatags_generator) – Generate and configure your meta tags.
7. META Analyzer (http://www.seochat.com/seo-tools/meta-analyzer/) – Analyze a Web site’s meta tags.
8. Meta Tag Generator (http://www.seochat.com/seo-tools/meta-tag-generator/) – Help you to generate meta tags.
9. Source Code Viewer (http://www.iwebtool.com/code_viewer) – View the source code of a page.

Domain Related

1. Alexa Traffic Rank (http://www.iwebtool.comURLlexa_traffic_rank) – View and compare Alexa Ranking graphs.
2. Domain Age Tool (http://www.webconfs.com/domain-age.php) – Find out the age of your competitors’ domains.
3. Domain Stats Tool (http://www.webconfs.com/domain-stats.php) – Get all kind of statistics of your competitors’ domains.
4. Domain Availability (http://www.iwebtool.com/domain_availability) – Check the availability of domains.
5. Domain Look-up (http://www.iwebtool.com/domain_lookup) – Retrieve a range of information about a domain.
6. Domain “Whois” (http://www.iwebtool.com/whois) – Retrieve domain “whois” information.
7. Instant Domain Checker (http://www.iwebtool.com/instant) – Instantly check the availability of domains.
8. Ping Test (http://www.iwebtool.com/ping) – Check the presence of an active connection.
9. Reverse IP/Look-up (http://www.iwebtool.com/reverse_ip) – Resolve a host to an IP address.
10. Server Status (http://www.iwebtool.com/server_status) – Check if your Web site is online or offline.
11. Web site Speed Test (http://www.iwebtool.com/speed_test) – Find out how fast your Web site loads.
12. What Is My IP Address (http://www.whatismyipaddress.com/) – Shows your IP address.
13. IP to City (http://www.webconfs.com/ip-to-city.php) – Determine the country, city, latitude and longitude of an IP address.
14. Web site to Country (http://www.webconfs.com/website-to-country.php) – Determine the country in which the specified Web site is hosted.

Web Stats

1. Statcounter (http://www.statcounter.com/) – Free web tracker.
2. HiStats (http://www.histats.com/) – Real time updated Web stats service.
3. Addfreestats (http://www.addfreestats.com/) – Free Web site statistics.

Google Specific

1. Reporting Spam to Google – http://www.google.com/contact/spamreport.html
2. Use Google to search your Web site –
http://www.google.com/services/free.html
3. Submit your Web site to Google – http://www.google.com/addurl.html
4. Monitor Keyword Phrases – http://google.com/webalerts (This is neat to check out; however it does not help that much.)
5. Google’s Guidelines for Webmasters – http://www.google.com/webmasters/guidelines.html (A must-read for new users.)
6. Facts for Webmasters – http://www.google.com/webmasters/facts.html
7. Having Trouble? Contact Google Directly – http://www.google.com/ads/offices.html

Web site Design and Tools

1. Free forms for your Web site TFMail – http://nms-cgi.sourceforge.net/
2. Validate Your HTML – http://validator.w3.org/
3. HTTP Error Code Meanings – http://www.searchengineworld.com/val…errorcodes.htm
4. Keyword Tracking – http://www.digitalpoint.com/tools/keywords/
5. Link Checker – http://dev.w3.org/cvsweb/~checkout~/…0charset=utf-8 (http://dev.w3.org/cvsweb/%7Echeckout…0charset=utf-8)
6. Search Engine Relationship Chart – http://www.bruceclay.com/web_rank.htm Bruce Clay does an excellent job of keeping this updated.
7. Link Popularity Checker (Uptime Bot) – http://www.uptimebot.com/
8. Character Counting – http://a1portal.com/freetools/charcount.htm (This is great when optimizing your title or meta tags.)
9. Converting Hex to Dec or Is-a-Versa http://www.hypersolutions.org/pages/hex.html#DectoHex
10. ASCII-Dec-Hex Conversion Code Chart – http://www.sonofsofaman.com/misc/ascii/default.asp
11. ASCII-HTML View Conversion Chart – http://a1portal.com/freetools/asciicodes.htm (This is an excellent resource when placing ASCII code on your Web site. Remember to use the correct character encoding.)
12. Ascii Chart in .GIF Format – http://www.jimprice.com/ascii-0-127.gif
13. Customer Focus Tool – http://www.futurenowinc.com/wewe.htm (Tells you whether your Web site is focused on your customers or not.)
14. Dead Link Checker – http://www.dead-links.com/ (Does not crawls links within a JavaScript frame.)
15. Adsense Simulator – http://www.digitalpoint.com/tools/adsense-sandbox/ (This will give you an idea of what ads will be displayed on your Web site before you place them.)
16. Google Page Rank Calculator – http://www.webworkshop.net/pagerank_calculator.php (This is an advanced tool for finding out what you need to get your PR to the next level.)
18. Page Rank Finder – http://www.seo-guy.com/seo-tools/google-pr.php (This is a great tool to find quality Web sites with good PR for Web site exchange. This tool only looks at the homepage not the link pages. This tool looks at 10 pages or 100 results.)
19. Future Google PR – http://www.searchengineforums.com/ – This is an article that tells you what data center your Google PR is updated on first.
20. Keyword Analysis Tool – http://www.mcdar.net/ – This tool is a must. It’s quick and easy to use.
21. Keyword Density Analyzer – http://www.webjectives.com/keyword.htm
22. Keyword Difficulty Checker – http://www.searchguild.com/cgi-bin/difficulty.pl (You will need a Google API for this one.)
23. Free Google API – http://www.google.com/api
24. Rocket Rank – http://www.rocketrank.com/ – This will only check the top 20 of the following SE’s: ” All The Web,” “DMOZ,” “AltaVista,” “Overture,” “Excite,” “Web Crawler,” “HotBot,” ” Lycos,” “What U Seek,” “Yahoo!”

Keyword Suggestion Tools

1. WordTracker & Overture Suggestions http://www.digitalpoint.com/tools/suggestion/ – This is the best one of the three.
2. AdWords Suggestion – https://adwords.google.com/
3. Link Analyzer – http://www.scribbling.net/analyze-web-page-links – Analyze the ratio of internal links vs. external links. This is a good tool when determining page rank leakage.
4. Link Appeal – http://www.webmaster-toolkit.com/link-appeal.shtml (Want to know whether or not you actually want your link on that page?)
5. Link City – http://showcase.netins.net/web/phdss/linkcity/ (This place has EVERY tool under the sun for everything you could ever possibly want.)
6. Link Reputation – http://198.68.180.60/cgi-bin/link-reputation-tool.cgi (Reveals back links pointing to the target URL, along with a link survey for each back link.)
7. Google PR Tools – http://www.thinkbling.com/tools.php (This guy has tons of fantastic tools. He is not as popular as some of the rest, but the tools are great.)
8. Protect Your E-mail Address – http://www.fingerlakesbmw.org/main/flobfuscate.php (Obfuscates your e-mail so spambots don’t pick it up from the Internet.)
9. Digital Points Ad Network – http://www.digitalpoint.com/tools/ad-network/?s=2197 – This is best for use after using all of the tools and more on this page. This has helped out the rankings faster than anything else.
10. Sandbox Detection Tool – http://www.socengine.com/seo/tools/sandbox-tool.php – Is your Web site being sandboxed?
11. Spider Simulation – http://www.submitexpress.com/analyzer/ – See what the spider sees on your Web site.
12. SEO-Toys – http://seo-toys.com/ – These are some things that I had in my favorites. Some of them are okay.
13. Multiple SEO Tools – http://www.free-seo-tools.com/ – This Web site has a variety of misc. tools that you can use to better your search engine rankings.
14. Bot Spotter – http://sourceforge.net/projects/botspotter – This is a phenomenal script that will track what bots hit your Web site at what times (runs on PHP enabled Web sites).
15. Net Mechanic – http://www.netmechanic.com/toolbox/power_user.htm – This will break your Web site down and alert you of any errors of which you may be unaware.
16. Stat counter – http://www.statcounter.com/ – This will track your clients throughout the dynamically created pages of your Web site. This is a free service.
17. Dr. HTML – http://www.fixingyourwebsite.com/drhtml.html – This will test your Web site for any errors and tell you how to fix them.
18. Page Rank Calculation – http://www.sitepronews.com/pagerank.html

Newsletters and Articles

1. Site Pro News – www.sitepronews.com
2. In Stat – http://www.instat.com/ (This offers some decent insights)
3. Page Rank Explained – http://www.webworkshop.net/
4. Search Engine Ratings and Reviews – http://searchenginewatch.com/reports/
5. Database of Robots – http://www.robotstxt.org/wc/active/html/index.html
(Ever wondered about the spiders that are out there?)

ISAPI Rewrites

1. URL “Replacer” – (Free) – http://www.motobit.com/help/
2. Mod Rewrite2 – ($39.90US) – http://www.iismods.com/url-rewrite/index.htm
3. URL Rewrite – ($23 EUR) – http://www.smalig.com/url_rewrite-en.htm

Link Exchange

1. Links Manager ($20 US /mo)- http://linksmanager.com/cgi-bin/cook/control_panel.cgi (This is great for the beginner; however, you will need to make major adjustments to your pages manually in order to ensure “PR” page rank throughout. Otherwise, you will end up with 20 pages with no PR and one page with some kind of PR.)
2. Page Rank Finder – http://www.seo-guy.com/seo-tools/google-pr.php
3. Link Appeal – http://www.webmaster-toolkit.com/link-appeal.shtml

Search Engine Submissions

1. Submit Express – http://www.submitexpress.com/newsletters/dec_15_00.html (A lot of people utilize this service. I don’t)
2. Alexa – http://www.alexa.com/siteinfo/
3. AOL – http://search.aol.com/aolcom/add.jsp
4. DMOZ Dummies Guide – http://www.dummies-guide-to-dmoz.org
5. DMOZ Instructions – http://dmoz.org/add.html
6. DMOZ Resource Forum – http://resource-zone.com/forum/showthread.php?t=396 (This is where you go when your Web site doesn’t show up in DMOZ after you have submitted; Make sure to read the rule on how to request information).
7. ExactSeek – http://www.exactseek.com/freemember.html
8. Google – http://www.google.com/addurl.html
9. Yahoo! http://submit.search.yahoo.com/free/request (You must have an account).
10. Yahoo! Directory Help – http://docs.yahoo.com/info/suggest/appropriate.html
11. Yahoo! Express Submit TOS – https://ecom.yahoo.com/dir/express/terms
12. Yahoo! Submit Help – http://help.yahoo.com/help/us/dir/su…uggest-01.html
13. MSN – http://beta.search.msn.com/docs/submit.aspx?

Miscellaneous

1. FEED Validator (http://www.feedvalidator.org/) – For Atom and RSS.
2. W3C Markup Validation Service (http://validator.w3.org/) – Check for conformance to W3C Recommendations and other standards.
3. Kontera Ads Preview (http://www.webconfs.com/kontera-preview-tool.php) – Preview Kontera Ads on your Web site.
4. Online spell checker (http://www.markhorrell.com/tools/spellcheck.asp) – Simple online spell checking tools.
5. Browser Screen Resolution Checker (http://www.markhorrell.com/tools/browser.shtml) – Shows what your site looks like with different screen resolutions.
6. Your Browser Details (http://www.iwebtool.com/browser_details) – View your IP address and your browser details.
7. Anonymous Emailer (http://www.iwebtool.comURLnonymous_emailer) – Send e-mails to users anonymously.
8. MD5 Encrypt (http://www.iwebtool.com/md5) – Encrypt text to MD5.
9. Online Calculator (http://www.iwebtool.com/online_calculator) – A simple online calculator.
10. ALink Reciprocal Link Checker (http://www.info-pack.com/alink/)
11. AMeta Meta Tag Editor (http://www.info-pack.com/ameta/)
12. XML Site map Maker (http://www.xmlsitemapmaker.com/)
13. RSS Feed Maker (http://www.rssfeedmaker.biz/)
14. Web Page Size Checker (http://www.info-pack.com/pagesize/)

These resources are for you to use as the need arises. Do not spend too much time trying to understand and compare all these at once. They are tools and should be used as such.

I suggest that you create a spreadsheet and, as you check some of these resources, give each one with your own comments or rating. Doing this will pay off in the long run and it will help you remember what to do by providing you with a quick reference of each service.

To get the complete manuscript go to www.planyourinternetsuccess.com