Archive for the ‘leads’ Tag

Another “How To” About Lead Gen that Keep the Most Important Question Out!


I just reviewed the latest edition of “Website Magazine” and noted that they had what appeared to be a promising article on “Lead Gen” but realized very quickly that this was, yet again, an article about the basic of “What Is” but skipped the most important question “How to get Traffic to Convert Users Into Leads and Customers”.

The real secret of Lead Gen is not how wonderful you landing page should be or how easy it should be for a visitor to register. These are an absolute minimum requirement to the success of any Lead Gen campaign an d they are key. However the real success of a lead gen campaign is how to acquire traffic at a cost that enables the advertiser to make have a viable business.

This, in my view is the real secret of generating lead gen and the rest including improving landing page design, A B testing, optimization, etc. will follow. After all no matter how great your page look and how wonderful the product or service you offer may be, without traffic you will never be known.

We have tried to address this problem with our platform OnwardClick (www.onwardclick.com) and we think that we’ve come up with the answer on how to gauge the value of a lead relative to our cost of traffic acquisition, and so far we seem to be right on the money.

If you want to know more contact me at jtouboul@onwardclick.com

Here is the link to the article on “Website Magazine”: http://www.websitemagazine.com/scripts/sub/digital.aspx?issue=68&startpage=36

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June Newsletter featuring White Paper on Cloud Computing, Affiliate Programs, Video Essentials and much more!


In carrying out the goal of this newsletter, this month I gathered what I think are very exiting articles from a number of people and sources that are truly plugged in to the ‘Net. From the news of Facebook tagging products on images to a great article on video Essentials, I believe that there is plenty of things we can learn about our space from these sources. I’ve also decided to include White Papers that cover a great deal of topics. Those are from the likes of Adobe, Comscore and speak of Cloud Computing, 2011 Spring Outlook and much more… I hope that you’ll enjoy.

click here to read the Newsletter