Archive for the ‘marketing’ Tag

Live Webcast: Speed Analytics and Simplify Cloud with IBM PureSystems

Live Webcast: Speed Analytics and Simplify Cloud with IBM PureSystems
Join us for this LIVE Event on:
Tuesday, February 12, 2013
11:00 am ET / 8:00 am PT

IBM PureSystems fundamentally change the experience and economics of IT. These deeply integrated and tuned systems capture expertise from thousands of data center optimizations to make IT deployment and management faster and easier. Because these systems are built for cloud and tuned to specific workloads, our clients can balance performance and scalability for their critical computing and data needs.

Join this webcast on February 12th to learn from clients, IBM experts, and business partners how the latest PureSystems announcements can help you:

  • Accelerate big data analytics to gain new insights from the volume, velocity and variety of your data
  • Simplify cloud transformation and deployment for agility and cost effectiveness
  • Consolidate systems, applications, and databases to simplify management and reduce expense


Bob Picciano
General Manager, IBM Information Management

Jason Gartner
Vice President, PureSystems Product Management

Jeff Howard
Vice-President, Marketing, IBM PureFlex System

Register now by clicking here


Google “We don’t Get Platform?” I’d say “They forgot their core competency”

I heard and read a memo from an employee of Google explaining how G+ is a failure because Google does not get platform. This is the probably the most ridiculous statement I’ve seen yet (and it originated from a Google employee no less – Astounding)

Google+ is nothing more than a copy-cat of Facebook with a couple of things added but nothing significant to distinguish it (as a matter of fact it has a lot less when it comes to game and fun space). It is obvious that Google is trying to catch up and this is not the kind of game they are very good at playing. Google seems to have forgotten the golden rule of their own success. Find out what your “customer” wants and deliver it better and faster than anyone else. Why is Google+ not linked to their magnificent search, combining Facebook and Yelp into one for instance or taking it to a much higher level of association using search/interest/communities… Google dominates searches on the Web, yet you would not have guessed it if you looked at G+. It looks to me like a poor attempt to chip away at Facebook’s success, and not even in a very convincing one for that matter.

Google has built some of the most impressive apps and interfaces that I’ve seen in the business. Adwords for example has become a standard, and is copied by pretty much anyone who wants to launch an ad platform (yes platform). Analytics could certainly be more user friendly but, by god, it delivers what most would want to see in a manner that is more than acceptable and the number of users is proof enough.

Google would certainly “get platform” if it was focused on its core business/competency and had a purpose within these parameters and not simply try to imitate. G+ does not.

Webinar – How to Become More Competitive in the Online Marketplace

How to Become More Competitive in the Online Marketplace
Free Webinar (June 23, 1 p.m. Eastern, 10 a.m. Pacific): Search advertising is becoming more and more popular. There are more businesses bidding on your keywords, and consumers are becoming savvier about how they search for products and services on multiple search engines. Join us for a free webinar to learn how you can use search advertising to reach more of your potential customers. The webinar offers you expert advice on: optimizing your ad to raise conversion rates, bidding and budgeting more effectively, increasing your return on advertising spend. Plus you’ll have a chance to get your questions answered by a search expert in real time. Sponsored by Bing-Yahoo! Visit and click on the register link


Online Marketing and eFocus Marketing

eFocus – Working on Marketing Strategy, Database optimization, and Affiliate management with more assignments on the horizon. It looks like things are picking up again and it’s always good to see that business is up. It makes work that much more enjoyable even though the economic environment is still far from rosy when so many are being negatively affected! Let’s hop that this is a preamble to unemployment dropping below 9% soon.


June Newsletter Includes News on FaceBook, Affiliate Solutions, Video Essential and Much More

Don’t miss great articles and resources including:

Facebook Introduces Tagging of Items Shown on Photographs
click here to read the article

New and Top-Tier Solutions in Affiliate Software
click here to read the article

Volkswagen Launches the New GTI Using iPhone App as its Main Promotion Channel
click here to read the article

Video Essentials: A 5 Minutes Tutorial on what Everyone Must Know About Videos Online
click here to read the article

Plan for the Social Buyer Before it is Too Late
click here to read the article

Google Introduces ProtoRPC
click here to read the article

Six “Must Know” Oracle Commands
click here to read the article

I also have some important White Papers from IBM, Comscore, Adobe and much more including:

Digital Marketing Trends Survey – 2011

US Internet Stats for Q4 2010 (Comscore)

CMOS Online Brand

Userlytics’ User Behavior

eMail Institute 2011 Spring Lookout

Benefit of Cloud Computing (IBM)

Read it all at click here to read the article