Archive for the ‘marketing’ Tag

EnContext Advertising Reveals V2.0 of its Video Tagging Solution – Press Release


San Jose, California, May 18, 2011 — EnContext AdvertisingTM, the creator of embedded video links from an on-screen image of an advertiser’s goods to the advertiser’s website, has now released Version 2.0 of this landmark technology.
EnContext AdvertisingTM enhancements give advertisers the ability to track in real time every single click consumers make. The service also now offers advertisers the option to pay for viewers clicking on items featured on videos (pay-per-click), as well as a new “pay-per-action” option.

These pay-per-action fees will be charged to advertisers based on conversions recorded on their own websites. Actions will be defined by the advertiser and will reflect the advertiser’s business model and needs (such as a registration, an application or a purchase).

This new pay-per-action option enables an advertiser to pay only when a click on an item seen on a video is followed by an action on the advertiser’s website, or to opt for a combination of the two models (pay-per-click and pay-per-action).
“Advertisers have begun to see EnContext as a way to allow viewers to make an immediate connection to a product while they have an emotional and visual tie to the product” says Jean Touboul, EnContext AdvertisingTM founder. “A consumer is more interested and apt to make a purchase on the spot when he or she sees something of interest on the screen. As a result, we feel that the pay-per-action model is very appropriate for EnContext AdvertisingTM.”

EnContext is offering entertainment, advertising, marketing, and communications executives the opportunity to preview this ground-breaking, patent-pending technology. Contact Touboul at 415-670-9397 begin_of_the_skype_highlighting            415-670-9397      end_of_the_skype_highlighting or via e-mail at jeantouboul@encountextmedia.com to schedule an appointment.
ABOUT EnContext AdvertisingTM:

EnContext AdvertisingTMs merges both video and Internet technology by linking one or many items seen in a video frame to multiple product pages via an Internet connection and smart data base. Any click from the viewer on an object “tagged” by EnContext is recognized by the EnContext encoding technology, translated into a link by the database and optimization tools. Business rules enable advertisers to define very specific targeting criteria.

EnContext AdvertisingTM is a fully developed solution with a fully functional demo at www.encontextadvertising.com. For more information, contact Jean Maurice Touboul at 415-670-9397 begin_of_the_skype_highlighting            415-670-9397      end_of_the_skype_highlighting, or via email at jeantouboul@encontextmedia.com.

Let’s talk about sending emails to your subscribers!


Do you outsource or use your own solution? There are some great software options and the one I like is Dada Mail… Don’t be fooled by its name… If you are trying to reach less than 50,000 customers or clients on a weekly or monthly basis then you may want to investigate some of the solutions available out there. For example, I personally use Dada Mail, an email solution that is set-up on one of my server and I send 30-50,000 email monthly with relative ease. The system is html based and newsletters and ads are as easy as a copy and paste to set up and a click away from sending with automated opt-out and list management. Send me an email or call me at 415-670-9397 if you are interested and I’ll connect you with Justin at Dada. http://www.encontextmedia.com/newsletter/may-2011/Marketing_Newsletter.html

10 Simple Tips for Facebook and Twitter Success


10 simple tips for Facebook and Twitter success: There’s no denying the importance of social media. You get it. Your team gets it. The question is, do your customers care to get it, or are they tired of being asked to “like” everyone and everything they meet? The big problem nowadays, with endless tweets, friends, pages, profiles, and tags — is how to engage desired audiences in such a way that your brand is perceived as relevant… Read this and other news on my Newsletter at http://www.encontextmedia.com/newsletter/may-2011/Marketing_Newsletter.html

3 in 10 Consumers Make Mobile purchase


3 in 10 Consumers Make Mobile Purchases… Marketing on mobile appliances if evolving at warp speed so don’t miss out!
Check this article in my May Newsletter http://www.encontextmedia.com/newsletter/may-2011/Marketing_Newsletter.html

SEO Process


A very important article on how to manage your SEO effort entitled “Search Marketing: The importance of an SEO Process” in this month’s newsletter: http://www.encontextmedia.com/newsletter/may-2011/Marketing_Newsletter.html