Archive for the ‘online advertising’ Tag

June Newsletter Includes News on FaceBook, Affiliate Solutions, Video Essential and Much More

Don’t miss great articles and resources including:

Facebook Introduces Tagging of Items Shown on Photographs
click here to read the article

New and Top-Tier Solutions in Affiliate Software
click here to read the article

Volkswagen Launches the New GTI Using iPhone App as its Main Promotion Channel
click here to read the article

Video Essentials: A 5 Minutes Tutorial on what Everyone Must Know About Videos Online
click here to read the article

Plan for the Social Buyer Before it is Too Late
click here to read the article

Google Introduces ProtoRPC
click here to read the article

Six “Must Know” Oracle Commands
click here to read the article

I also have some important White Papers from IBM, Comscore, Adobe and much more including:

Digital Marketing Trends Survey – 2011

US Internet Stats for Q4 2010 (Comscore)

CMOS Online Brand

Userlytics’ User Behavior

eMail Institute 2011 Spring Lookout

Benefit of Cloud Computing (IBM)

Read it all at click here to read the article


EnContext Advertising Offers Better Reporting and CPA Option for Advertisers

Well, we’ve done it and it’s quite exhilarating to see a concept coming to life “brick by brick” sort of speak. EnContext Advertising is now providing full reporting support to our clients accounting for every click’s origin, action taken, offer selected, and much more. Next, a CPA capability something that is being tested… Check it out at

Volkswagen Launches New GTI With iPhone App

(Source: Digital Buzz) – Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app.

So the launch of their flagship car rests on the games viral potential and the competition to accompany it! Just get the app and register to play, you’ll automatically go in the draw to win one of 6 new GTI’s in the next 6 weeks… And if you play every day, you’ll get bonus entries into the competition to boost your chances of winning.
It’s a risky strategy – they’ve simply licensed the app called “Real Racing” from Aussie developer Firemint (same guys who built flight control) that’s already been a hit on the iPhone for 6 months now, but have customised the game with complete GTIness! (if that’s even a word!).

Is that good or bad? People already love that game play, but would you download a GTI version just for a competition? Some will. Some won’t.

Would you have known that Volkswagen had launched a new GTI if I didn’t post this or you didn’t read it on some marketing blog online? Probably not, because I’m sure you’re not searching for new iPhone app racing games! Which, ofcourse, leads us to their target market, perhaps they are the iPhone app “racing” gaming type… But I can’t really see that with the price they are here in Australia!!??

However, VW get huge bonus PR points for being first in I’m sure. And hopefully that, with some good seeding for the competition will generate a serious new lead list for the brand, whilst saving them the $60 million they spent on the last GTI launch in 2006!

I think it’s a great step forward for the industry, both Automotive and Advertising to be bold enough to try something so different, particularly for such an important product. Hopefully it takes off and there are some serious downloads to get in the running for those free cars!

Providing they get good download numbers, the game play and frequent brand interaction will be far more effective in the long run than a typical bust of TV ads. People who like the game will continue playing into the future even after the competition closes, VW will have the stats to track that, and that’s where the branding gold mine lays hidden.

Read the June newsletter: click here


June Newsletter featuring White Paper on Cloud Computing, Affiliate Programs, Video Essentials and much more!

In carrying out the goal of this newsletter, this month I gathered what I think are very exiting articles from a number of people and sources that are truly plugged in to the ‘Net. From the news of Facebook tagging products on images to a great article on video Essentials, I believe that there is plenty of things we can learn about our space from these sources. I’ve also decided to include White Papers that cover a great deal of topics. Those are from the likes of Adobe, Comscore and speak of Cloud Computing, 2011 Spring Outlook and much more… I hope that you’ll enjoy.

click here to read the Newsletter


Let’s talk about sending emails to your subscribers!

Do you outsource or use your own solution? There are some great software options and the one I like is Dada Mail… Don’t be fooled by its name… If you are trying to reach less than 50,000 customers or clients on a weekly or monthly basis then you may want to investigate some of the solutions available out there. For example, I personally use Dada Mail, an email solution that is set-up on one of my server and I send 30-50,000 email monthly with relative ease. The system is html based and newsletters and ads are as easy as a copy and paste to set up and a click away from sending with automated opt-out and list management. Send me an email or call me at 415-670-9397 if you are interested and I’ll connect you with Justin at Dada.