Archive for the ‘online’ Tag

Live Webcast: Speed Analytics and Simplify Cloud with IBM PureSystems


Live Webcast: Speed Analytics and Simplify Cloud with IBM PureSystems
Join us for this LIVE Event on:
Tuesday, February 12, 2013
11:00 am ET / 8:00 am PT

IBM PureSystems fundamentally change the experience and economics of IT. These deeply integrated and tuned systems capture expertise from thousands of data center optimizations to make IT deployment and management faster and easier. Because these systems are built for cloud and tuned to specific workloads, our clients can balance performance and scalability for their critical computing and data needs.

Join this webcast on February 12th to learn from clients, IBM experts, and business partners how the latest PureSystems announcements can help you:

  • Accelerate big data analytics to gain new insights from the volume, velocity and variety of your data
  • Simplify cloud transformation and deployment for agility and cost effectiveness
  • Consolidate systems, applications, and databases to simplify management and reduce expense

Speakers:

Bob Picciano
General Manager, IBM Information Management

Jason Gartner
Vice President, PureSystems Product Management

Jeff Howard
Vice-President, Marketing, IBM PureFlex System

Register now by clicking here

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Google “We don’t Get Platform?” I’d say “They forgot their core competency”


I heard and read a memo from an employee of Google explaining how G+ is a failure because Google does not get platform. This is the probably the most ridiculous statement I’ve seen yet (and it originated from a Google employee no less – Astounding)

Google+ is nothing more than a copy-cat of Facebook with a couple of things added but nothing significant to distinguish it (as a matter of fact it has a lot less when it comes to game and fun space). It is obvious that Google is trying to catch up and this is not the kind of game they are very good at playing. Google seems to have forgotten the golden rule of their own success. Find out what your “customer” wants and deliver it better and faster than anyone else. Why is Google+ not linked to their magnificent search, combining Facebook and Yelp into one for instance or taking it to a much higher level of association using search/interest/communities… Google dominates searches on the Web, yet you would not have guessed it if you looked at G+. It looks to me like a poor attempt to chip away at Facebook’s success, and not even in a very convincing one for that matter.

Google has built some of the most impressive apps and interfaces that I’ve seen in the business. Adwords for example has become a standard, and is copied by pretty much anyone who wants to launch an ad platform (yes platform). Analytics could certainly be more user friendly but, by god, it delivers what most would want to see in a manner that is more than acceptable and the number of users is proof enough.

Google would certainly “get platform” if it was focused on its core business/competency and had a purpose within these parameters and not simply try to imitate. G+ does not.

Webinar – How to Become More Competitive in the Online Marketplace


How to Become More Competitive in the Online Marketplace
Free Webinar (June 23, 1 p.m. Eastern, 10 a.m. Pacific): Search advertising is becoming more and more popular. There are more businesses bidding on your keywords, and consumers are becoming savvier about how they search for products and services on multiple search engines. Join us for a free webinar to learn how you can use search advertising to reach more of your potential customers. The webinar offers you expert advice on: optimizing your ad to raise conversion rates, bidding and budgeting more effectively, increasing your return on advertising spend. Plus you’ll have a chance to get your questions answered by a search expert in real time. Sponsored by Bing-Yahoo! Visit http://bit.ly/lTxspx and click on the register link

Online Marketing and eFocus Marketing


eFocus Marketing.com – Working on Marketing Strategy, Database optimization, and Affiliate management with more assignments on the horizon. It looks like things are picking up again and it’s always good to see that business is up. It makes work that much more enjoyable even though the economic environment is still far from rosy when so many are being negatively affected! Let’s hop that this is a preamble to unemployment dropping below 9% soon. http://bit.ly/j1wjHK

EnContext Advertising Reveals V2.0 of its Video Tagging Solution – Press Release


San Jose, California, May 18, 2011 — EnContext AdvertisingTM, the creator of embedded video links from an on-screen image of an advertiser’s goods to the advertiser’s website, has now released Version 2.0 of this landmark technology.
EnContext AdvertisingTM enhancements give advertisers the ability to track in real time every single click consumers make. The service also now offers advertisers the option to pay for viewers clicking on items featured on videos (pay-per-click), as well as a new “pay-per-action” option.

These pay-per-action fees will be charged to advertisers based on conversions recorded on their own websites. Actions will be defined by the advertiser and will reflect the advertiser’s business model and needs (such as a registration, an application or a purchase).

This new pay-per-action option enables an advertiser to pay only when a click on an item seen on a video is followed by an action on the advertiser’s website, or to opt for a combination of the two models (pay-per-click and pay-per-action).
“Advertisers have begun to see EnContext as a way to allow viewers to make an immediate connection to a product while they have an emotional and visual tie to the product” says Jean Touboul, EnContext AdvertisingTM founder. “A consumer is more interested and apt to make a purchase on the spot when he or she sees something of interest on the screen. As a result, we feel that the pay-per-action model is very appropriate for EnContext AdvertisingTM.”

EnContext is offering entertainment, advertising, marketing, and communications executives the opportunity to preview this ground-breaking, patent-pending technology. Contact Touboul at 415-670-9397 begin_of_the_skype_highlighting            415-670-9397      end_of_the_skype_highlighting or via e-mail at jeantouboul@encountextmedia.com to schedule an appointment.
ABOUT EnContext AdvertisingTM:

EnContext AdvertisingTMs merges both video and Internet technology by linking one or many items seen in a video frame to multiple product pages via an Internet connection and smart data base. Any click from the viewer on an object “tagged” by EnContext is recognized by the EnContext encoding technology, translated into a link by the database and optimization tools. Business rules enable advertisers to define very specific targeting criteria.

EnContext AdvertisingTM is a fully developed solution with a fully functional demo at www.encontextadvertising.com. For more information, contact Jean Maurice Touboul at 415-670-9397 begin_of_the_skype_highlighting            415-670-9397      end_of_the_skype_highlighting, or via email at jeantouboul@encontextmedia.com.