Archive for the ‘optimization’ Tag

What About Business Plan and Funding


At this juncture some people ask me about creating a full business plan to get a complete “picture” of what is needed to succeed.  My approach is simple. If you plan (or need) to raise capital to launch your venture then, absolutely, you will need a full Business Plan (and, as a matter of fact, much more).

However if you want to launch a web venture that you will keep relatively small-scale until you see how it “respond” to your initial marketing campaign, then I do not recommend that you spend the time needed to develop a full-scale Business Plan.  After all a complete business plan will probably run 50-75 pages and will take considerable time and research to accomplish.

Is this something that you want to do at this early stage? Possibly, but I would not recommend it unless you absolutely need funds to launch your business, and considering the state of funding in this country today, you better have a very unique idea that will show revenues very quickly.

My approach is that unless you need very complex programing and marketing expenditures that will cost you a bundle spend your time focusing on creating a small-scale business and growing it until such time when it has some clients and some revenues.  Then your chances to succeed in raising capital will be greatly improved.  Trust me on that one, I’ve been trying to raise capital for a start-up for several months and even though I bring quite a bit of experience in this field it hasn’t help.  Bottom line is that, today, the climate is not good for an early stage ventures.  Investors are still hanging on to their money and want to see revenues before considering if they should invest or not.

Finally, creating a complete Business Plans and raising capital is something that I cover during the group and one-on-one sessions since these are very personal and very intensive processes that require a lot of attention and take quite a bit or research and time.

In conclusion I did not overlook full-blown Business Plans or Fund Raising.  Rather, in this manual, my only goal is to give entrepreneurs what I consider to be the absolute minimum they will need to do in order to insure their success on the Net.  And this starts by rolling your sleeves and getting down to proving your concept and make it work, be it a small scale one.

Coming up Saturday Part 5: Choose your Domain Name

You can also read the entire document “Plan Your Internet Success” on my web site at jtouboul.com

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Plan Your Internet Success – Part 3 – Research Your Competition and Learn


3. Research your Competition and Learn

The best and easiest way to do this is search through Google, Bing, and Yahoo! or via directories for competitors using the keywords that you found. Take a look at the companies listed on the first two pages, including those found in the sponsor boxes. Review what they do well and not so well, including the “look and feel,” presentation, style, content, navigation, etc.  Make a checklist of what to do to improve or what not to do when you come across competitors that are not doing it right. Print out the pages of the ones that you find interesting and make notes that will help you remember why you liked the pages or what you did not like.

See how they rank by using services like Quantcast (http://www.quantcast.com/) to measure their success on the Net. If you are checking ranking with Alexa, be very careful since Alexa can be skewed very easily and may not reflect reality.

Another simple way to do this is to input the company’s URL on Google or Yahoo! and check the number of links they show; remember, the more, the better. Keep these links in mind for later and make a note of the sites that have the most. These Web sites may be businesses with which you may want to have your own links as you get established.

Resources: Search:

http://www.Google.com

http://www.Bing.com

http://www.Yahoo.com

Resources – Business:

http://www.hoovers.com/free/

http://www.ryze.com/postaddprocess.php

http://www.corptech.com/

http://www.digitallook.com/

http://online.wsj.com/public/page/news-small-business-marketing.html

Finally, never underestimate your competition, especially on the Internet. You have no idea what their resources may be and how well they can reach their target audience, no matter how trivial their copy, or how poor their Web site may look to you.

The complete manuscript is available at http://www.jtouboul.com

Search Engine Optimization (SEO) is a must for any serious Web Enterpreneur!


Any on-line marketing campaign should start with a solid pillar: a well-designed website that search engine crawlers can “see.” In other words, you need a website that is search engine optimized. Without website optimization, crawlers can miss the essence of your site, and search engines will, in turn, index the site poorly or even miscategorize your site.

Yet, Search Engine Optimization (SEO), the buzz word of the Internet industry today, is probably the least understood (let alone managed) tool there is.

Optimization is itself a very simple “science.” However, it is a “science” that is both tedious and time-consuming.

Search Engine Optimization is simple because the principles for optimizing a site are grounded on four basic elements: 1) website structure, 2) content, 3) meta-tags, and 4) links or popularity.

However, Search Engine Optimization can be tedious because optimization is an on-going process that involves updating, changing, and fine-tuning your web site regularly.

And optimization demands patience because, even assuming that all the elements are in place, it will take weeks to get indexed, and months to start showing up in the top 100 to 200 rankings of a search engine like Google.

So, what are your options?

You could spend a lot of time trying to compete with the hundreds of thousands of sites that, like you, are fighting for a position on the top ten pages of Google.

Or you can hire a company like ExecFocus to put its knowledge and technology to work for you.

ExecFocus can not only help you put in place the basic elements to successfully optimize your website, but, as importantly, we can also integrate this effort into your overall marketing strategy and objectives.

Our SMaRT technology and experience in optimization, PPC campaigns and affiliate marketing, as well as our other services like WEB Press Broadcasting, have helped web-sites like americaneasel.com gravitate to page 1 of Google in three months.

We can help you accomplish the same.

If you need assistance contact me by clicking here

Also check out my on-going posts about Internet Marketing Success 101 at jtouboul.com