Archive for the ‘sem’ Tag

Another “How To” About Lead Gen that Keep the Most Important Question Out!

I just reviewed the latest edition of “Website Magazine” and noted that they had what appeared to be a promising article on “Lead Gen” but realized very quickly that this was, yet again, an article about the basic of “What Is” but skipped the most important question “How to get Traffic to Convert Users Into Leads and Customers”.

The real secret of Lead Gen is not how wonderful you landing page should be or how easy it should be for a visitor to register. These are an absolute minimum requirement to the success of any Lead Gen campaign an d they are key. However the real success of a lead gen campaign is how to acquire traffic at a cost that enables the advertiser to make have a viable business.

This, in my view is the real secret of generating lead gen and the rest including improving landing page design, A B testing, optimization, etc. will follow. After all no matter how great your page look and how wonderful the product or service you offer may be, without traffic you will never be known.

We have tried to address this problem with our platform OnwardClick ( and we think that we’ve come up with the answer on how to gauge the value of a lead relative to our cost of traffic acquisition, and so far we seem to be right on the money.

If you want to know more contact me at

Here is the link to the article on “Website Magazine”:

Online Marketing and eFocus Marketing

eFocus – Working on Marketing Strategy, Database optimization, and Affiliate management with more assignments on the horizon. It looks like things are picking up again and it’s always good to see that business is up. It makes work that much more enjoyable even though the economic environment is still far from rosy when so many are being negatively affected! Let’s hop that this is a preamble to unemployment dropping below 9% soon.

The “Must Have on My Website” for SEO Success

Here is a question that I come across on a regular basis. What are the “Must Have” items that you’ve got to have on your website to make it to the top of Google? While, I’ve explore this topic in my “plan your Internet Success” eBook, it never fails and I am asked this question quite often. As a result I decided to write this quick overview of what you must do and have on your website in order to make it to the top of any search engines (well we all know that Google is really what counts right now).

1) Organize your code in such a way that it is highly efficient with little space and contains all the Meta Tags needed to be identified and classified correctly by search engines. This includes a unique title for each page along with a description. Keywords associated with your product and/or services and that are commonly searched (stay away from highly customized keywords since they’ll get you to number one position but the traffic generated will be insignificant). Keywords that are specific to each page (when it applies). Verification codes from Google, Yahoo, etc. when the option is given by the search engine.

2) A site map that is directly linked to your home page. This is critical to enable search engine crawlers to be able to easily find and hopefully index all your pages. Note that the site map should be simple and easy for crawlers to navigate so stay away from images, complex multi levels tables, etc.

3) Inbound and outbound links. This is critical for Google since ever changing Google algorithm takes this into consideration and makes it a big part of a website ranking. It is important to link to other website that have some relevancy to yours. For example if you are offering marketing services, linking to an online store that sales shoes will not have much effect on your ranking. In short keep your links relevant. If you are curious about the number of links that Google see associated with your site enter the following in the Google search bar “link:” (without the quotes).

4) Create unique and original content for your website. Many services offer automated content dump on websites that are free or that comes at a nominal fee and these are very tempting solution for creating a lot of content quickly. However they are not a very good solution and cannot be a substitute for original content that offers a unique insight into your service or product.

5) Use the H1, H2 heading on your pages as well as all the other options such as alternate text “alt” function for images to personalize your website. However be careful not to overdo it. In other word don’t pack your alt text with all your keywords. Keep it logical but use your common sense. For example a button that takes a viewer back to you home page may have for alternate text something like “yourwebsite_name home page” instead of only “Home page”. In the same manner you can imagine using one of your keyword to use as an alternate text to a button for a product or service page as in “insert_keyword product page”

6) Fine tune your web pages by checking various characteristics such as keyword density, top keywords, how it compares to similar websites and son on. It is critical that you website be as balanced as possible and not have many keywords (high concentration) or too few. In both instances when you would be penalized. The software that I like most is IBP and you can check it out and test it for free by clicking here.

7) Use tracking counter and reports such as Google Adwords and other free services to track your visits and see how you are doing with your website and pages. Most of these tracking counters are very easy to install (literally copy and paste).

If you have any questions or need help with your SEO and online marketing contact me via email at jeantouboul @ (sorry for the space but I’m trying to avoid spams). You can also visit my personal site or call me at 415-670-9397. Also don’t forget to read my May Newsletter here: EnContext Media