Archive for the ‘technology’ Tag

Dummy Tries to Sale Domain


Here’s a funny anecdote I have to tell.

A short while ago I received one of these email offering me to buy a domain name “encontext.com” from some person that I’ve never heard of before.  Note that I own encontextmedia.com and encontextadvertising.com so a least the initial attempt to get me interested in this “root” domain made sense.

Typically, I ignore these types of email offers since I am not keen on spending any money for the sake of a domain name but this is a name that I researched a few months back and that was no available at the time.  Additionally, my company’s name: EnContext Media LLC is just fine and while “EnContext” would be cool to have, I did not care too much at this juncture.  Finally, and until now, I’ve never felt the need (and I hate the idea) to pay more than the 9.00 bucks or less for a domain name anyways.

Nevertheless, out of curiosity, and, since I had an initial interest in this domain, I decided to check out who was the owner now by looking up the “Who Is” on GoDaddy.  I logged on to GoDaddy, entered the domain “encontext.com” name and… Low and behold… It was available for purchase at the basic $9.00.  At this price, why not.  I made the purchase.

Thanks dummy for letting me know that this domain was available again.  This worked out better than any alert I could have set.

One word of advice to the dummy though. If you are going to try to con someone out of a few dollar, at least try to do it in a smart way.

Check out our new site http://www.encontext.com

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EnContext Advertising Reveals V2.0 of its Video Tagging Solution – Press Release


San Jose, California, May 18, 2011 — EnContext AdvertisingTM, the creator of embedded video links from an on-screen image of an advertiser’s goods to the advertiser’s website, has now released Version 2.0 of this landmark technology.
EnContext AdvertisingTM enhancements give advertisers the ability to track in real time every single click consumers make. The service also now offers advertisers the option to pay for viewers clicking on items featured on videos (pay-per-click), as well as a new “pay-per-action” option.

These pay-per-action fees will be charged to advertisers based on conversions recorded on their own websites. Actions will be defined by the advertiser and will reflect the advertiser’s business model and needs (such as a registration, an application or a purchase).

This new pay-per-action option enables an advertiser to pay only when a click on an item seen on a video is followed by an action on the advertiser’s website, or to opt for a combination of the two models (pay-per-click and pay-per-action).
“Advertisers have begun to see EnContext as a way to allow viewers to make an immediate connection to a product while they have an emotional and visual tie to the product” says Jean Touboul, EnContext AdvertisingTM founder. “A consumer is more interested and apt to make a purchase on the spot when he or she sees something of interest on the screen. As a result, we feel that the pay-per-action model is very appropriate for EnContext AdvertisingTM.”

EnContext is offering entertainment, advertising, marketing, and communications executives the opportunity to preview this ground-breaking, patent-pending technology. Contact Touboul at 415-670-9397 begin_of_the_skype_highlighting            415-670-9397      end_of_the_skype_highlighting or via e-mail at jeantouboul@encountextmedia.com to schedule an appointment.
ABOUT EnContext AdvertisingTM:

EnContext AdvertisingTMs merges both video and Internet technology by linking one or many items seen in a video frame to multiple product pages via an Internet connection and smart data base. Any click from the viewer on an object “tagged” by EnContext is recognized by the EnContext encoding technology, translated into a link by the database and optimization tools. Business rules enable advertisers to define very specific targeting criteria.

EnContext AdvertisingTM is a fully developed solution with a fully functional demo at www.encontextadvertising.com. For more information, contact Jean Maurice Touboul at 415-670-9397 begin_of_the_skype_highlighting            415-670-9397      end_of_the_skype_highlighting, or via email at jeantouboul@encontextmedia.com.

Google Introduces ProtoRPC


Here is something else you will find in my May Newsletter – Google Introduces ProtoRPC , a new tool for creating simple Python services, which requires minimal set up and configuration to create new services… read it all at http://www.encontextmedia.com/newsletter/may-2011/Marketing_Newsletter.html