Archive for the ‘web business’ Tag

October Newsletter and New Blog at

I have a new Blog and re-started my Newsletter at Check it out and leave me a message.

Here is a sample of what’s in my Newsletter this month: From Marketing Profs, an article by Sandra Rand about Three New Ways to Market Your Small Business

Many small-business owners have only enough time to approach marketing as a one-time deal, or they view it as a responsibility that can be tended to once in a while. Running your small business is an arduous labor of love, but promoting your company continually and with new, targeted efforts is necessary to connect with new customers and stay top-of-mind with current ones.

Read this article and more at


Plan Your Internet Success – Part 12: Write Articles for eZines, Blogs and Other Web Posting Destinations

12. Write Articles for eZines, Blogs and Other Web Posting Destinations

If you like writing, you may be able to achieve the best marketing of your Web site all by yourself. The idea is to literally spread the word and get some traction by writing articles, comments, reviews, blogs, opinions, etc. in as many places as possible.

First, create a blog and write a few relevant articles to have some content, postings, etc. Then, list it on the search engines. Do the same for Ezine and any other forum where you are able to create content that is relevant and interesting to that destination. What is again critical with blogs and postings is to have one or more links to your Web site in anything that you publish. However, do not create content for the sake of creating content. Try to respect the forum or posting destination where you are providing your input by staying within context with the subject matter discussed and following the rules.

Once you have written a few articles or have three or four posts, submit it to the search engines as you would do for a Web site. It’s that simple. However, you must maintain your blog by continually adding new or updated content.

Of course, the idea is to get people within the network or Web/blog to read what you have produced, so pay particular attention to your post title and description.


Again if you would rather read the entire manuscript all at one feel free to downloaded from my website at

Social Media Article from CNET

Social media is finally about the media

What does the maelstrom of hype around the launch of Apple’s tablet device have in common with Google’s announcement that select Sundance Film Festival titles will be available for rent on YouTube, or Digg founder Kevin Rose’s comments to the U.K.’s Telegraph newspaper that the social news site he founded has “drastic” changes ahead?

A lot, actually. They’re all signs that for the first time since the social media craze started to explode a few years ago, the emphasis is finally on “media.”

Thank goodness: we’d had enough time marveling over the sometimes-groundbreaking (real-time, searchable tweets coming out of crisis areas), sometimes-banal (two words: sheep-throwing) ways that we could now communicate with one another and broadcast our lives on the Web. There have been more than enough breathless news reports about exactly how Ashton Kutcher has used Twitter to transform his image from meathead comic actor to aspiring new-media mogul. We now all know that Facebook profiles can get you fired, that most celebrities sound even more banal on Twitter than in red-carpet interviews, and that YouTube is great for finding videos of unruly pets and instant-messaging them to your friends when it’s a really boring day at the office. — Read Full Story on CNET

Also don’t forget to check out my newsletter. This is the first installment and this month it will be available only on my site at

comScore Reports Global Search Market Growth of 46 Percent in 2009

Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year

Reston, VA, January 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market… Read more at

Plan Your Internet Success – Part 6 – Create a Website

6. Create a Web site

Some people spend a fortune on this, which is not very smart unless there is an absolute need to have a very specific look and feel to create an image or ambiance. Most people on the Internet do not seem to care much about Web design, if you believe what you see. Amazon, Yahoo!, and Google are not exactly the most attractive sites on the Net, yet they seem to work just fine for the people who use them and that is the key. They work because they accomplish exactly what they set out to do: deliver on their audience’s expectations! If anything, look at ( below.

Google Search - Main Page

Can you imagine less than that? Yet, Google commands close to 70 percent of the all Web searches. And, in my opinion, it works because this page is all about searching and nothing more. Are the results that Google delivers better than Yahoo! or Bing (MSN)? Frankly, I am not sure that most people can tell, but Google does not try to get you involved with everything and anything as Yahoo! does ( (illustrated below).

Yahoo Search - Main Page

It seems that Microsoft has learned that lesson and is doing what Google does with its newest home page (, and that is to focus on its core business, search.

Bing Search - Main Page

The lesson here is that you want to start with a simple, highly focused Web site, and then you can take it from there. There are plenty of sources for free templates and I encourage you to take them into consideration.

For those interested, I have made available free templates and other resources at and I encourage you to check them out.

The only issue with templates, or any Web site for that matter, is to make sure that it is W3 Compliant (W3C – This ensures that most search engine spiders will be able to recognize and “read” your Web pages properly. The way to tell if your template or page is compliant is to look at the very first line of code on the index page (index.html or index.php) and note if the compliance statement is provided as shown below:


Where I believe your money would be better spent is on a program that allows you to properly manage your Web site. There are free ones (open source) like Joomla, Drupal, Magnolia, as well as paid ones that are often specialized solutions, such as Salesforce, but be aware that these solutions cost a bundle.

I personally use neither and rely on Macromedia Dreamweaver and my knowledge of HTML programming, as well as the assistance of a PHP programmer when I need it, since I like 100 percent control over my Web sites. As a result, I recommend this approach, as well as a basic understanding and ability to program in HTML.

What is critical is to focus on learning the basics of building and maintaining a Web site, and not allow yourself to get bogged down with too many details. While it is not the easiest route to take, you always want to be able to understand what a Web site designer or programmer is talking about.


Finally, you must have noticed that some Web sites show a small icon next to their domain name. If you want to create something like this, it is relatively easy. Simply create a logo (keep in mind that since it is tiny, it should be something easy to recognize, like a letter) and go to and follow the instructions. You’ll be surprised to see how easy it is to do.

However, whatever you decide to do, do not waste too much time re-inventing the wheel on this one. What you need is a simple, easy-to navigate Web site that is attractive and pleasing to the eye, fun and, above all, has something relevant to say (covered on next part).

Note:  You’ve probably noted that I only cover the basic in this chapter and do not go into more advance programing concept for dynamic web site (php, MySQL, ASP, Java, etc.).  Selecting a language, environment, way to manage your website, etc. are complex issues that no one cannot explain in a few sentences, and for which many books are available.  Furthermore different web sites require different approaches as far as programing language and data base management and this is something that I cover during the Success Group Sessions, and in even greater details during the one-on-one Success Guidance Sessions that I offer.

If you wish to download the complete manuscript note that it is available for free on my personal web site at (still working on but I have changed the look of my personal website