Another “How To” About Lead Gen that Keep the Most Important Question Out!

I just reviewed the latest edition of “Website Magazine” and noted that they had what appeared to be a promising article on “Lead Gen” but realized very quickly that this was, yet again, an article about the basic of “What Is” but skipped the most important question “How to get Traffic to Convert Users Into Leads and Customers”.

The real secret of Lead Gen is not how wonderful you landing page should be or how easy it should be for a visitor to register. These are an absolute minimum requirement to the success of any Lead Gen campaign an d they are key. However the real success of a lead gen campaign is how to acquire traffic at a cost that enables the advertiser to make have a viable business.

This, in my view is the real secret of generating lead gen and the rest including improving landing page design, A B testing, optimization, etc. will follow. After all no matter how great your page look and how wonderful the product or service you offer may be, without traffic you will never be known.

We have tried to address this problem with our platform OnwardClick (www.onwardclick.com) and we think that we’ve come up with the answer on how to gauge the value of a lead relative to our cost of traffic acquisition, and so far we seem to be right on the money.

If you want to know more contact me at jtouboul@onwardclick.com

Here is the link to the article on “Website Magazine”: http://www.websitemagazine.com/scripts/sub/digital.aspx?issue=68&startpage=36

ComScore and Crackle Partner for Cross-Platform Video Measurement

ComScore and Crackle Partner for Cross-Platform Video Measurement – By Troy Dreier – Posted on Streming Media on March 22, 2013

In a first-of-its-kind offering, ComScore will provide a complete measure for desktop, mobile, connected TV, and game console.

Getting complete measurements for online video has been a challenge, thanks to the fragmented nature of online video distribution, but this week measurement specialist comScore announced a partnership with Crackle that will expand video measurement into new areas.

While industry measures are typically limited to one platform, comScore is making its first foray into cross-platform audience measurement, says comScore vice president Andrew Lipsman. This will include mobile devices, connected TVs, and game consoles. The first client for this measurement is Crackle, Sony’s free ad-supported movie and TV show streaming service. Starting in the second quarter of this year, Crackle will be able to show its advertisers thorough audience numbers for playback on all devices and over 20 apps.

The difficulty in creating cross-platform measurements is that there’s a lot of overlap to the audience. It’s simple to deduplicate the audience when measuring two platforms, Lipsman said, but not so simple with the fifth or sixth platform. comScore has created a method for doing so, but it requires big data, says Lipsman. Publishers send comScore direct information on video activity, which comScore combines with its own research. In order to work out the deduplicaton factor, it needs a sizable overlap for each platform, and that means enormous data sets.

“Right now we did this specifically with Crackle ,but certainly it’s something that could be used with other content providers,” Lipsman says.

Crackle also made news today when parent company Sony announced that the service’s movies and shows are now integrated into the PlayStation Store. That makes them more easily available to PlayStation’s network of over 110 million users. Compared to other free ad-supported movie sites, such as Popcornflix, Crackle looks to have more recognizable titles. Crackle also offers original titles, which should help it stand out.

Link to article: http://bit.ly/WZG93k

Live Webcast: Speed Analytics and Simplify Cloud with IBM PureSystems

Live Webcast: Speed Analytics and Simplify Cloud with IBM PureSystems
Join us for this LIVE Event on:
Tuesday, February 12, 2013
11:00 am ET / 8:00 am PT

IBM PureSystems fundamentally change the experience and economics of IT. These deeply integrated and tuned systems capture expertise from thousands of data center optimizations to make IT deployment and management faster and easier. Because these systems are built for cloud and tuned to specific workloads, our clients can balance performance and scalability for their critical computing and data needs.

Join this webcast on February 12th to learn from clients, IBM experts, and business partners how the latest PureSystems announcements can help you:

• Accelerate big data analytics to gain new insights from the volume, velocity and variety of your data
• Simplify cloud transformation and deployment for agility and cost effectiveness
• Consolidate systems, applications, and databases to simplify management and reduce expense

Speakers:

Bob Picciano
General Manager, IBM Information Management

Jason Gartner
Vice President, PureSystems Product Management

Jeff Howard
Vice-President, Marketing, IBM PureFlex System

Register now by clicking here

Dummy Tries to Sale Domain

Here’s a funny anecdote I have to tell.

A short while ago I received one of these email offering me to buy a domain name “encontext.com” from some person that I’ve never heard of before.  Note that I own encontextmedia.com and encontextadvertising.com so a least the initial attempt to get me interested in this “root” domain made sense.

Typically, I ignore these types of email offers since I am not keen on spending any money for the sake of a domain name but this is a name that I researched a few months back and that was no available at the time.  Additionally, my company’s name: EnContext Media LLC is just fine and while “EnContext” would be cool to have, I did not care too much at this juncture.  Finally, and until now, I’ve never felt the need (and I hate the idea) to pay more than the 9.00 bucks or less for a domain name anyways.

Nevertheless, out of curiosity, and, since I had an initial interest in this domain, I decided to check out who was the owner now by looking up the “Who Is” on GoDaddy.  I logged on to GoDaddy, entered the domain “encontext.com” name and… Low and behold… It was available for purchase at the basic $9.00.  At this price, why not.  I made the purchase.

Thanks dummy for letting me know that this domain was available again.  This worked out better than any alert I could have set.

One word of advice to the dummy though. If you are going to try to con someone out of a few dollar, at least try to do it in a smart way.

Check out our new site http://www.encontext.com

New Blog and Resources on SEO: smart-seo.com

I just launched my new SEO blog, http://www.smart-seo.comwith links to a new SEO solution for small businesses. Check it out